PathFactory helps create efficient, personalized, and meaningful content experiences.

They are used to create content collections for email marketing and chat widgets. We upload marketing collateral/ assets to PathFactory and create curated content tracks by topic, buying stage, product, and role. It gives prospects and customers a better experience because they can get all the relevant info they need in one link rather than spending time browsing and searching for the content they are interested in. It helps us create more concise and targeted marketing experiences since we can collect everything into one link.

It makes it easy for customers to browse materials on exciting topics. It makes it easier and more efficient for marketing associates to create targeted, personalized experiences for prospects and customers. It's especially great for marketing tactics where we have limited space to get the message across but multiple points we want to communicate. Instead of listing out all the potential calls to action separately, we can use one link to a PathFactory track and let the user choose how much content they want to consume.

I was not involved in the setup and launch of PathFactory; however, when I was onboarding as a new employee, it only took 1 hour for one of my colleagues to walk me through the tool, demo a few basic tasks, and provide some tips for me to get the hang of it and use it independently.

It helps us organize content into related topics so users can get all the information they need in one place rather than having to search across various places in our site system. It also allows us to work more efficiently, which means we can spend more time creating more personalized experiences tailored to users based on their data.