Best Retail Execution Software 2025

What is Retail Execution Software?

Retail execution software is used primarily by consumer packaged goods (CPG) companies to assist with overseeing in-store activities. Professionals such as sales and merchandising strategists within the CPG companies are able to gain better communication and collaboration with retailers, allowing for better sales and profits. These tools are available as a single product or a multi-solution product. They are capable of integrating with other software products, such as Point of Sale (POS) systems and Trade Promotion Management software.

Retail execution software also helps field sales professionals manage data. Additionally, it can help provide insight and forecastability into future sales. Retail execution software stays in compliance with any new rules or policies.

Retail Execution Software Features

Retail execution software includes the following identifiable features:

• Retail and mobile workforce guidance and product education
• Product pricing and placement optimization
• Product promotion strategy, deployment
• Retail site audit workflow, inspection software features
• Data collection (e.g. images, surveys, etc.)
• New product order placement
• Workforce management features for field sales / merchandising team
• Collaboration features specific to the task

Retail Execution Software Comparison

When comparing products, consider these factors:

• Ease of Use: The product’s ease of use, including the learning curve, should be kept in mind before making a purchase. You should also evaluate the user-friendliness of certain features, such as creating and completing surveys.
• Retail size: Be sure to consider your company size when comparing retail execution software. Some of the products are only designed to meet the needs of small to mid-sized retail companies.
• Industry: Products can be designed for specific retail industries, such as clothing. Purchasing generic software would require more customization than a product that is tailored to your industry.

Pricing Information

The price of retail execution software is determined by features, packaging options, and the number of users. Most vendors offer starter, standard, business, and advanced packages. Expect to either pay per user, usually ranging from $5 to $10, or annually, which costs $80 to $400 per month. Some products offer a free trial or a demo that explains the different features and package options.