StackAdapt

We use StackAdapt's programmatic buys for awareness campaigns where we need affordable CPM's. This is more focused on finding the right eyeballs for impressions than direct-response conversions. Testing multiple tactics (display, native, audio, CTV) for the same audience segmentation is great. Also, their geofencing capabilities are some of the easiest to set up and launch (though you have to watch out for adding too many constraints for a small geofenced area).

Was used mainly for programmatic display ads that were running in North America and Germany. Due to cost measures we have now scaled back. We wanted to increase our reach within the display ad market in the above mentioned regions. StackAdapt helped us to reach those markets and find suitable ad platforms to be placed.

We mostly use StackAdapt, a flexible platform, for our online advertising requirements. It can be used in display, video, native, and social media, among other channels. The following describes how StackAdapt is used in our company and the business issues it helps us solve: Audience Targeting: With StackAdapt, we can target our target audience with precision by using a range of characteristics, including behaviors, interests, and even contextual relevance. By ensuring that the proper people see our ads, this targeting capacity raises the possibility of engagement and conversions.Campaign Optimization: Real-time analytics and performance tracking are the only two powerful capabilities the platform offers for campaign optimization. We can keep a close eye on the effectiveness of our efforts and quickly make changes to optimize return on investment. Creative Optimization: StackAdapt provides tools to test various ad creatives and optimize them according to performance indicators. This enables us to determine which creatives connect with our audience the most, resulting in more successful advertising campaigns. Cross-Channel Integration: We can oversee our digital advertising campaigns from a single dashboard by using StackAdapt. As a result, our workflow is streamlined, and our marketing campaigns can be more consistently coordinated. Data Insights: With its reporting and analytics tools, the platform offers insightful data on audience behavior, campaign performance, and industry trends. These observations support our data-driven decisions to keep refining our advertising approach.

I have used Stackadapt to capture data to improvise my ad campaign goals. I use this tool purely as a database function. I have also started to proactively use the reporting side of the tool, helps me understand and analyse data better. On using this tool, I have seen a massive peak in Advertising ROI and more reliable data. The fact that the tool brings programmatic dimension makes it the best!

We use StackAdapt as an advertising channel for our clients to generate more awareness with their ideal audience. It primarily serves as a top-of-funnel channel that we run along with other channels like Google and Meta ADS as a comprehensive marketing approach. It solves our need for a reliable display ADS platform with robust audience targeting capabilities, more control, and more trust that our ADS are placed on high-quality sites.

We used StackAdapt at [...] for our campaigns targeting users. (... owns ....) We were not able to get good ROI on the prospecting campaigns, but we got good returns for the retargeting campaigns. The problem with the prospecting campaigns was that we had a very huge audience segment to target. We should have some more third-party audience segments to target by looking at our business Niche. We are currently working with [...] on some new campaigns and looking forward to seeing how those work out. One thing about StackAdapt that we love is the customer service. They are always very responsive on the support team and always willing to help out in a timely manner.

Love this tool to help with our programmatic ad buys. It's easy to use and gets us around other platforms minimum. I love how I can look at different units in the platform to see what works best for my budget. The audience insight tools are also super helpful to ensure my clients spend smartly.

In our e-commerce business, we use StackAdapt to address audience targeting, multi-channel advertising, campaign optimization, creative management, and attribution/reporting challenges. It helps with customer acquisition, retargeting, brand awareness, seasonal promotions, and product-specific campaigns, ensuring precise targeting, efficient management, and improved campaign performance across digital channels. It is a very versatile and cross functional tool.

We use StackAdapt as our DSP, most commonly for running programmatic display, audio (podcasts and commercials), and connected TV (including on specialty channels like Hulu, Disney+, etc.). They are currently the only CTV and programmatic audio vendor that we use, and we use them as a managed service. We have a StackAdapt rep who sets up and maintains the campaigns for us, and we pull our own reporting on performance via an API connection.

StackAdapt is a versatile multi-channel advertising platform that allows us a lot of creative flexibility in our campaigns. We like the targeting options across all the channels and the ease of setting up and using the campaigns with advanced analytics/KPIs, so we need to see how our performance is.

We've been using StackAdapt for programmatic advertising of our B2B clients as well as for our own businesses. The 3rd party data it gives is remarkable, a perfect source to use those lists and target them in the programmatic advertising campaign. We're using many other 3rd party tools to extract user's info, but now with StackAdapt, it's even not required. It has made our data management team's work a lot easier.

We use StackAdapt for our programmatic media buys for our clients and our own agency. It is used by our PPC team specifically. The level of audience targeting and Account Based Marketing allow us to target a highly specific audience group across many different ad inventory vendors.

We use StackAdapt's self-serve platform on a daily basis to activate and manage digital advertising campaigns on behalf of many of our clients. As the leader of our media department, I've found that our Media Strategists tend to prefer the StackAdapt platform over others and have found it incredibly easy to navigate.

We utilize StackAdapt to target users for a health & beauty franchisee in order to drive local-level reservations at our clients' centers. We use it primarily for one client, thought we have tested a few others, and sent out RFPs for a few others. We chose StackAdapt as another DSP we used was not driving efficient results, and we knew there was a better "solution" out there.

We deployed StackAdapt as a test of native advertising in a B2B agency environment. Would native advertising drive more, less, or the same traffic as other paid advertising. We used it for our agency but have not deployed it for our clients.

StackAdapt is being used by our digital department, a team of three. We utilize StackAdapt for all native campaigns pertaining to multiple verticals, ranging from E-commerce, non-profit, hospitality, education, and entertainment. The business problem it addresses is that it allows team member access to manage and optimize our native buys, providing the team full control of the campaign.

We use it to run a variety of video campaigns with a number of different objectives. We've leveraged StackAdapt for awareness campaigns, generating a large pool of users to then retarget at a later date with more targeted content, as well as boosting content for clicks in hopes on driving on-page conversions for clients.

I've been working with StackAdapt for more than 4 years. I've always found the UI to be intuitive and easy to use. Performance has always been great, especially user engagement. The account team is second to none in their ability to support, advise, and problem solve. It's truly a great product that I would recommend adding to the tech stack for any digital marketing team.

We utilize StackAdapt to execute native advertising. The platform is seamless when it comes to building out creative directly into the platform that will dynamically insert into publisher sites.

We use StackAdapt for running native ads. The customizable nature & in-platform photo resizing make it so the Digital Marketing team can handle everything without needing help from our Creative team.

StackAdapt is used in our Digital Media department. We deploy it to traffic video and display assets to relevant audiences for our clients. It is a very accessible platform that makes scaling your media easy and efficient. We're very happy with the self-service nature of the platform and the full visibility we have into results.

We use StackAdapt in both our paid media and earned media departments for native and display ads.

At our company, the media department uses StackAdapt across a number of our clients. We use their platform mainly for their native video placements, as well as the ability to run those on custom targets StackAdapt creates based on keywords and site lists we provide. We have also used it to retarget users who have watched at least 50% of one of our promoted videos.

StackAdapt is used by our entire organization. We use it for retargeting advertising for ourselves and for clients.

StackAdapt is the only native platform we use in our agency. Our team in the paid media department uses the platform to promote client content.