Shift gears with New-gen Advertising!
June 10, 2024

Shift gears with New-gen Advertising!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with StackAdapt

I have used Stackadapt to capture data to improvise my ad campaign goals. I use this tool purely as a database function. I have also started to proactively use the reporting side of the tool, helps me understand and analyse data better. On using this tool, I have seen a massive peak in Advertising ROI and more reliable data. The fact that the tool brings programmatic dimension makes it the best!

Pros

  • I have seen a 40% increase in visitors to my site.
  • My conversion rates are higher when I run campaigns on Stackadapt.
  • With detailed view on analytics, I am able to see the pace of ad spends too.
  • Lead generation is another dimension, the tool has contributed a lot in my business.

Cons

  • Better in app tours- to help utilise the maximum of the product.
  • "i" button explaining features easily on just hovering.
  • Replacing headers or titles with icons - neater UI
  • Closed 74% of the deals in the funnel with proper campaign planning.
  • Achieved a conversion rate of 51% - making ad spends more profitable.
  • Improved website traffic with 30% of new visitors every month.
I chose to continue with StackAdapt mainly because of the improvements it has made in the last few years.

Constant improvements and frequent feature releases created a sense of trust in building my business along with StackAdapt.

As far as I have noticed, the UI here is 10x better than the UI in Google Ads Manager.

Do you think StackAdapt delivers good value for the price?

Yes

Are you happy with StackAdapt's feature set?

Yes

Did StackAdapt live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of StackAdapt go as expected?

I wasn't involved with the implementation phase

Would you buy StackAdapt again?

Yes

StackAdapt is well suited when it comes to data science in Advertising , especially for teams working with high level data and data scientists. This is a great platform for integrations as well. Any company planning to run campaigns and is also using other tools, can opt for StackAdapt.

This may not be very helpful for people working with lesser data or unpaid advertising channels.

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