Item: StackAdapt
Rating: 9
Author: Verified User

Overall Satisfaction with StackAdapt

Use Cases and Deployment Scope

StackAdapt is a versatile multi-channel advertising platform that allows us a lot of creative flexibility in our campaigns. We like the targeting options across all the channels and the ease of setting up and using the campaigns with advanced analytics/KPIs, so we need to see how our performance is.

Pros and Cons

Pros

Good size advertising network.
Good Audience Targeting on all channels.
Good Analytics and KPIs.

Cons

Dashboard UI could use some minor improvements.
Need some more transparency of where Ad placements appear on.
Need some additional tools to measure ROI better.

Return on Investment

Greater audience reach.
Increased brand awareness.

Key Insights

Do you think StackAdapt delivers good value for the price?

Yes

Are you happy with StackAdapt's feature set?

Yes

Did StackAdapt live up to sales and marketing promises?

Yes

Did implementation of StackAdapt go as expected?

Yes

Would you buy StackAdapt again?

Yes

Likelihood to Recommend

It's great for running campaigns on multiple channels and managing them all together easily. It's easy to set up, manage campaigns, and scale up or down if your needs require it. However, it may not be the best for inexperienced marketing users. Some knowledge is needed, or you would get overwhelmed. Overall, it's a good tool.

Comments

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Excellent, easy to use multi-channel advertising platform.