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HubSpot Marketing Hub

HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

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Awards

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.3
Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

9.2
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.3
Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.1
Avg 7.6

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

9.2
Avg 7.3

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.8
Avg 7.5
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for HubSpot Marketing Hub.

Reviewers rate List management highest, with a score of 9.8.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

Companies can't remove reviews or game the system. Here's why
(1-5 of 657)

All-In-One Marketing Hub

Rating: 9 out of 10
November 04, 2024
KL
Vetted Review
Verified User
HubSpot Marketing Hub
5 years of experience
  • Social Media Post Scheduling
  • Easy User Interface to Write Blog Content
  • List Building
Cons
  • Easier Attribution
  • Targeted SEO Focus

HubSpot Marketing Hub is a Winner!

Rating: 8 out of 10
September 03, 2024
JG
Vetted Review
Verified User
HubSpot Marketing Hub
5 years of experience
  • Marketing Automation
  • Email Marketing
  • SEO
  • Campaign Management
Cons
  • Gifting functionality where users can send business gifts to clients/prospects within HubSpot Marketing Hub

Time saver that enables lead nurturing

Rating: 8 out of 10
November 23, 2024
Vetted Review
Verified User
HubSpot Marketing Hub
1 year of experience
  • Workflows and automations
  • CTA/Forms
  • Social media scheduling
Cons
  • Errors when uploading carousel posts, they often don't get published on Instagram
  • AI tools for writing in Swedish
  • Pricing for smaller companies

My number 1 choice of CRM, but it needs updates!

Rating: 10 out of 10
June 19, 2024
Vetted Review
Verified User
HubSpot Marketing Hub
6 years of experience
  • Workflows
  • Landing page Creation
  • Campaign tracking
Cons
  • Better integration with Salesforce
  • Easier template editing
  • Easier access to custom fonts

Streamlining Marketing Efforts: A Review of HubSpot Marketing Hub

Rating: 8 out of 10
March 01, 2023
Md
Vetted Review
Verified User
HubSpot Marketing Hub
2 years of experience
  • Lead generation and management - HubSpot Marketing Hub provides a suite of tools for capturing, managing, and nurturing leads. The landing pages, forms, and lead scoring features are particularly effective at driving conversions and prioritizing leads based on their level of engagement.
  • Email marketing - HubSpot Marketing Hub offers a robust set of features for creating, sending, and optimizing email campaigns. The A/B testing and automated email workflows features make it easy to test and improve campaign performance, while the analytics and reporting features provide valuable insights for measuring results.
  • Social media management - With HubSpot Marketing Hub, you can manage all your social media channels in one place, schedule and publish posts, monitor engagement, and track performance. This makes it easy to streamline your social media efforts and stay on top of your social media presence.
Cons
  • Pricing - While HubSpot Marketing Hub is a powerful and feature-rich platform, it can be expensive, especially for smaller businesses.
  • Customization - While HubSpot Marketing Hub offers a lot of flexibility and customization options, there are some areas where it falls short. For me it's with the limited design options for emails.
  • HubSpot Marketing Hub could improve its integration capabilities with other tools, as there are still some notable gaps in its current capabilities.
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