Overview
What is Emma by Marigold?
Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.
Emma - from wide variety of templates and pricing plans to suite every business
Easy to Use Email Software
This software is EASY PEASY!
Emma is Ebullient!
Enterprise-Level Multi-Location Email Platform That Works
Emma: Best Bang for Your Buck
Emma delivers inbox success
Great product for reaching your customers with mass email campaigns
Emma makes email automation simple
Nonprofit Email Marketing Made Simple & Stunning
Emma was our analytics game changer
Emma makes emails easy and efficient!
I Love Emma
Emma — An excellent tool for university email marketing
Emma - Great Email Product for Basic Functionality
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (31)10.0100%
- Dashboards (30)10.0100%
- List management (31)10.0100%
- Standard reports (31)9.999%
Pricing
Basic
$500
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8WYSIWYG email editor(24) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9Dynamic content(25) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 9Ability to test dynamic content(24) Ratings
Users can test dynamic content prior to launching a campaign.
- 9A/B testing(24) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9Mobile optimization(29) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 10Email deliverability reporting(31) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 10List management(31) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(21) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 10Dashboards(30) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 9.9Standard reports(31) Ratings
The software offers pre-built reports with metrics standard to the category.
- 10Custom reports(19) Ratings
Users can create custom reports.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Emma by Marigold?
Emma by Marigold Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: Email Previews
- Supported: Assign Reviewers
Emma by Marigold Screenshots
Emma by Marigold Competitors
Emma by Marigold Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Web-Based |
Mobile Application | Android, iPhone, iPad |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(72)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Emma is a versatile platform that has been widely used for various marketing email purposes. Many users have found Emma to be an easy-to-use solution for sending monthly marketing emails, allowing them to effectively keep their customers informed about news and promotions. The drag and drop templates, straightforward editing, and upfront analytics offered by Emma have made it particularly accessible for novice email marketers, enabling them to quickly grasp the essentials of email marketing. Additionally, Emma has been a game-changer for large corporate clients with multiple locations. Its ability to provide different accounts tied to a parent account empowers each location to create customized emails for their clients, solving the problem of delivering personalized content at scale.
Another valuable use case of Emma is its implementation as an opt-in email marketing platform for stores. This feature allows businesses to manage email campaigns and lists while retaining the ability to push down creative to all sub-accounts, ensuring consistent branding across different locations. Digital agencies have also leveraged Emma's agency account to provide clients with a sophisticated mid-market solution for email marketing. This offers both self-service and full-service options, catering to the diverse needs of their clients.
Emma simplifies automation and facilitates easy segmentation of lists, addressing the challenge of effectively targeting specific audiences with tailored messages. It has been extensively utilized by nonprofit organizations to maintain regular contact with volunteers, campers, and donors through monthly marketing email updates. This ensures frequent touchpoints and helps these organizations establish consistent branding in their communications.
The user-friendly interface of Emma makes it effortless for users to create beautiful, streamlined emails that align with their brand image. Its comprehensive reports also offer valuable insights into the effectiveness of email campaigns, enabling users to gauge their impact and make data-driven decisions in optimizing their strategies.
Furthermore, Emma has been embraced by educational institutions such as Portland State University and colleges for communications and email marketing purposes. It serves as a centralized and branded solution for mass email communications across departments, resolving branding issues and streamlining efforts.
While Emma's dashboard and customer service have been commended, some users have encountered issues with the email builder not accurately reflecting the final email sent. Nonetheless, Emma remains an affordable and user-friendly marketing email platform that has been successfully employed by various organizations to send regular newsletters and drive traffic to their websites.
Overall, Emma has proven itself as a valuable tool for email marketing, providing effective solutions for a range of use cases across different industries and organizations.
Intuitive and user-friendly interface: Many users have praised Emma for its intuitive and user-friendly interface, stating that it is easy to navigate and perform various tasks such as adding and updating users, importing client lists, and customizing email templates. The drag-and-drop functionality has been particularly well-liked, allowing users to create custom emails without the need for extensive design skills. Users also appreciate the ease of adding and managing sub-accounts and templates from the platform's interface.
Up-to-date dashboard with helpful metrics: The up-to-date dashboard in Emma has received high praise from users. They find it to be a great overview of their campaign performance and ranking within the larger community. Users value the ability to compare their campaign performance with others and appreciate the clear and helpful metrics provided, such as open rate, click rate, and number of subscribers. The click map feature, which shows where subscribers are clicking on the newsletter, has also been well-received.
Resending newsletters to non-openers: Users have been impressed with how easy it is to resend newsletters to non-openers in Emma. Although they had to figure out how to do it on their own, they found the process surprisingly simple. This feature allows users to reach a wider audience by giving them another chance to engage with their email campaigns.
Clunky Audience Management: Some users have found the audience management in Emma to be clunky and not straightforward. They have mentioned that it can be challenging to navigate and manage their contacts effectively, which hampers their overall experience with the platform.
Limited Customization Options: Several reviewers have expressed a desire for more customization options in Emma. They feel that the current range of customization tools is limited, making it difficult for them to create unique and visually appealing email templates. They would appreciate having more flexibility and control over the design elements.
Challenging Email Builder: Many users have struggled with the email builder in Emma, finding it challenging to use. They mention that navigating through the interface can be confusing, with bulky icons that often overlap or obstruct important features. This makes it difficult for them to create well-designed emails efficiently.
Users commonly recommend the software for its simplicity and efficiency. They suggest it as a suitable option for companies seeking an easy-to-use system and cost-effective solution. Users specifically highlight its effectiveness in mail merge and mass email work, praising its ease of use and helpful customer support. They also suggest taking advantage of training resources and implementing the software in phases. Users appreciate the software's range of in-text editing flexibility but mention some drawbacks and formatting issues. To fully experience all the software has to offer, users recommend considering the 5,000 contact pricing option. They advise being patient and experimenting with the software to become familiar with its functionality. However, for larger companies with multiple brands or divisions, users suggest considering Hubspot as a better alternative.
Attribute Ratings
Reviews
(1-4 of 4)Great product for reaching your customers with mass email campaigns
- Sending out mass emails to different groups in our case: student, staff, or faculty
- Segmenting user groups/contacts to send email campaigns to
- Track your email campaigns and know when someone has opened the email and which links in the campaign they click on
- Price: the subscription price is higher than competitors like MailChimp
- It's not freemium, they do not have a free version for individuals who want to use it for small volumes
- More templates to choose from
- Better management of contacts and uploading contacts and compaign groups
- Instead of using regular email to send out mass messages, Emma has saved time in sending out these type of emails
- Made us more efficient by giving us analytics on user activity once we send out mass messages
- Saves time when creating custom/branded email messages with the help of the templates Emma provides
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 80%8.0
- A/B testing
- 80%8.0
- Mobile optimization
- 90%9.0
- Email deliverability reporting
- 90%9.0
- List management
- 60%6.0
- Triggered drip sequences
- 70%7.0
- Dashboards
- 70%7.0
- Standard reports
- 70%7.0
- Custom reports
- 50%5.0
- Mass email communication to staff and students
- Tracking how many people opened emails sent from Emma
- Measuring and monitoring the analytics to find out what links recipients are clicking on the most.
- Writing articles based on data received from Emma i.e: popular clicks
- Connecting Emma with our Customer Support System - Zendesk. Creating tickets when people respond to emails sent from Emma
- Integrating Emma with our online form building tool: Formstack
- Possibly creating targeted email blasts
- Some how integrating it with our mobile app for mass communication
Emma makes email automation simple
- Segmentation
- Automation
- Easy A/B testing
- Landing pages
- Signup forms
- Integrations
- ROI
- Easy list management
- Growth
- WYSIWYG email editor
- 80%8.0
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- A/B testing
- 100%10.0
- Mobile optimization
- 100%10.0
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- 100%10.0
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- 100%10.0
- Lead generation
- Need to increase sales
- Need to market direct to customers
- Internal marketing
- Place to house downloadable content
- Drip campaign contests
- Drip campaigns
- Retargeting
- Loyalty building
- Product Features
- Product Usability
- List Segmentation
- Creating a Drip Campaign
- A/B Testing
- Integrating using API feed
- WYSIWYG editor can have missteps
- Forms lack some customization features
Emma makes emails easy and efficient!
- It's easy to add users. You can either upload an Excel spreadsheet or add them individually. Some platforms I've used in the past make it difficult to add and update users. Emma is the best I've used so far for this function.
- Adding content is very user friendly. It's basically click and go which means I can have our newsletter ready in no time.
- The up-to-date dashboard is a great overview of where your campaigns stand and also let you know where you rank in the larger community. It's nice to have a comparison to see how your campaign are doing.
- I'd like to be able to remove a user instead of just opting them out. This would be useful when people leave a company to keep our numbers in check and accurate.
- We have seen up increase in customer engagement since starting with Emma. We see customers clicking on our social media from the links in Emma and receive lots of compliments on the look of our enewsletter.
- Emma has provided us a very easy format to send out promotions and invitations to customers that give them an easy way to see what we currently have happening within the company.
- The integrated survey feature has served us well too. It's nice to just be able to add it in to the existing newsletter instead of having to send something separate.
- WYSIWYG email editor
- N/AN/A
- Dynamic content
- 100%10.0
- Ability to test dynamic content
- 100%10.0
- A/B testing
- N/AN/A
- Mobile optimization
- N/AN/A
- Email deliverability reporting
- 100%10.0
- List management
- 100%10.0
- Triggered drip sequences
- N/AN/A
- Dashboards
- 100%10.0
- Standard reports
- 100%10.0
- Custom reports
- N/AN/A
- Monthly eNewsletter
- Promotions emails
- Customer satisfaction surveys
- We plan on using Emma to help our inside sales team stay connected with customers in the future. They will send monthly emails in addition to our main enewsletter with regional news and promotions.
Beautiful, easy-to-use email marketing tool but does not integrate with Salesforce in a functional way
- Beautiful templates and easy to customize for my own needs
- Easy to insert my own images and can store a large library of them to use
- Response tracking is well laid out and clear
- I like the UI a lot ever since a recent update, it's very clean and the email builder is easier to use
- One of the main reasons we got the solution is that we were told it would integrate with our CRM tool, Salesforce. Well it does "integrate" technically, but functionally is almost useless. You can't see results at the account level and there's no way our Sales team is going to click into every single contact just to see if they were contacted via Emma. This has been disappointing for us and we felt mislead from the sales process.
- Everything moves slowly in Emma, sometimes painfully slow. Even just switching between tabs (ex. campaigns to audience) can take a long time to load. Every once in a while it gets a bit better but the average speed is too slow for my liking and makes me frustrated.
- More in depth formatting tools. I hate that I can't control the paragraph/line spacing very well (I CAN adjust spacing between lines up to a point but not between paragraphs)
- Support is terrible. I hate that the only support is to ask a question on the forum publicly and wait for an answer. I would like the ability to live chat with someone about my problem or at the very least, email my support question and get it answered without having to type out a public question and wait around.
- More efficient and professionally branded mass communication (to clients, partners, prospects, and internally)
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- N/AN/A
- Ability to test dynamic content
- N/AN/A
- Landing pages
- N/AN/A
- A/B testing
- N/AN/A
- Mobile optimization
- 80%8.0
- Email deliverability reporting
- 70%7.0
- List management
- 70%7.0
- Triggered drip sequences
- N/AN/A
- Dashboards
- 100%10.0
- Standard reports
- 80%8.0
- Custom reports
- N/AN/A
VP of Sales/Marketing - made decision to purchase Emma, oversees campaigns and results
Salesforce Support - helped w/ the "integration" with our CRM tool to Emma
- Client communications (ex. holiday updates, product updates, support notifications)
- Internal communications (ex. monthly newsletter)
- Prospect campaigns
- We send out our monthly blog notification emails to our subscriber list via Emma
- Not sure
- Price
- Product Features
- Product Usability
- Implemented in-house
- Salesforce integration
- Template customization - I can format templates to brand it to my liking very quickly. The email builder is very well designed.
- Contact imports are easy and quickly take me through all the steps.
- Sometimes I want formatting capabilities (like more advanced line spacing) that I have to go into the html to fix. I hate anytime I have to do that when the WYSIWYG doesn't have the features I need.