Emma makes emails easy and efficient!
Overall Satisfaction with Emma
We currently use Emma for our monthly marketing email to customers. It has provided an easy to use platform to keep customers informed about our latest news and promotions.
Pros
- It's easy to add users. You can either upload an Excel spreadsheet or add them individually. Some platforms I've used in the past make it difficult to add and update users. Emma is the best I've used so far for this function.
- Adding content is very user friendly. It's basically click and go which means I can have our newsletter ready in no time.
- The up-to-date dashboard is a great overview of where your campaigns stand and also let you know where you rank in the larger community. It's nice to have a comparison to see how your campaign are doing.
Cons
- I'd like to be able to remove a user instead of just opting them out. This would be useful when people leave a company to keep our numbers in check and accurate.
- We have seen up increase in customer engagement since starting with Emma. We see customers clicking on our social media from the links in Emma and receive lots of compliments on the look of our enewsletter.
- Emma has provided us a very easy format to send out promotions and invitations to customers that give them an easy way to see what we currently have happening within the company.
- The integrated survey feature has served us well too. It's nice to just be able to add it in to the existing newsletter instead of having to send something separate.
Emma is the easiest to use platform I've tried so far. It was easy to setup and send the first enewsletter. The functionality is very user friendly and it "makes sense" as you go through to add content and users. It's made being a marketing team of one very efficient.
Emma by Marigold Feature Ratings
Using Emma
1 - I am the head of Marketing at our company and the only one here who currently uses Emma. We are planning on expanding in the future to allow our sales team to use it to market regional promotions to customers as well.
1 - So far, I have been able to do everything myself.
- Monthly eNewsletter
- Promotions emails
- Customer satisfaction surveys
- We plan on using Emma to help our inside sales team stay connected with customers in the future. They will send monthly emails in addition to our main enewsletter with regional news and promotions.
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