Emma — An excellent tool for university email marketing
Overall Satisfaction with Emma
Portland State University departments use Emma to advertise courses, events, employ surveys, and draw attention to employee training and scholarship opportunities to students, faculty, and community members.
Pros
- Attractive designs and flexible templates
- Ability to include call to action buttons, links to Google Forms, and connect with Eventbrite
- Excellent at maintaining mailing lists, segments, and groups
- Clear, helpful, and interesting metrics about campaigns that have been sent and who in your audience has opened or interacted with what links
Cons
- None
- Great response and RSVP tracking
- Flexible, responsive design
- Could use a few new fonts or plug-in to Google Font list
Comments
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