Overview
What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own…
Coveo Qubit for everything in ecomerse
Qubit - Segmentation, Personalisation and Optimisation
Qubit - Why we use it and why you should too.
Good testing and personalisation platform, not suitable as one-stop-shop
Powerful optimisation tool
Qubit: Testing and Optimization Ideal for Nimble Digital Commerce Organizations
Qubit's not me it's you.
A/B tested content delivery
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2. A/B build and reporting
3. Implementing onsite content / merchandising where we cannot access via our CMS
4. Onsite …
Qubit - Review of a Happy Customer
Excellent all rounder
Qubit enhances us!
Great platform and service to test your ideas and ultimately increase conversion
Qubit: a great testing and optimization solution for product and marketing teams
Qubit - User review
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Pricing
What is Coveo Qubit?
Qubit, now from Coveo (acquired October 2021) uses visitor history data to understand different user segments and serve personalized messages to segments using JavaScript. It is available as either a managed or self-service model. Data is collected using Qubit's own Universal Variable data model,…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Coveo Qubit?
Coveo Qubit (acquired October 2021) uses rich visitor data to understand different user segments and serve personalized messages to audience segments using JavaScript. It is available on either a managed or self-service model.
Data is collected using Qubit’s own QProtocol data layer, or by integrating the user’s existing model via our API. Quantitative visitor behavioral data is combined with qualitative visitor feedback and ingested data from Qubit users' other systems of record enabling them to identify areas of the site and customer groups to optimize and target with personalization experiences.
Using JavaScript means that changes do not have to be hard-coded into the site, giving marketers and ecommerce teams greater power to implement changes outside of the development cycle.
Users can A/B test any changes to their site using Qubit, and the user interface lets them know what the test results are.
Coveo Qubit Features
- Supported: Website Personalization Technology
- Supported: Visitor Analytics and Insights
- Supported: Business Intelligence
- Supported: A/B Testing Platform
- Supported: Tag Management
Coveo Qubit Screenshots
Coveo Qubit Videos
Coveo Qubit Integrations
Coveo Qubit Competitors
Coveo Qubit Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | UK, USA, France, Germany, Netherlands, Spain, Italy |
Supported Languages | Our service can process all major languages |
Coveo Qubit Downloadables
Frequently Asked Questions
Coveo Qubit Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 5% |
Mid-Size Companies (51-500 employees) | 45% |
Enterprises (more than 500 employees) | 50% |
Comparisons
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Reviews and Ratings
(199)Community Insights
- Business Problems Solved
- Pros
- Cons
Qubit is a versatile software platform that is widely used by various departments within organizations to enhance their websites and optimize user experiences. One key use case of Qubit is its ability to facilitate A/B testing, allowing users to create and implement tests to drive conversion rate improvements. With Qubit, marketing teams can quickly make changes to websites without requiring CMS changes or extensive development work. This flexibility enables them to test different designs and content variations in real-time, measure the impact of these changes, and make informed decisions on website optimization.
Another important use case of Qubit is its capability to collect and analyze large quantities of data to drive personalization based on customers' previous website and transactional behavior. By leveraging this data, Qubit empowers organizations to deliver targeted experiences and offers to specific customer segments, enhancing engagement and driving conversions. This level of personalization is seen as a key advantage of Qubit over other A/B testing and personalization software available in the market.
Furthermore, Qubit's attribution tool through OpenTag plays a crucial role in understanding visitor journeys and making informed decisions on marketing spend. It provides valuable insights into how customers interact with the website, helping organizations allocate resources effectively for maximum impact. Additionally, Qubit's frequent upgrades offer new opportunities for increasing conversion rates and improving customer engagement.
Overall, users rely on Qubit for a range of use cases including A/B testing, personalization, data-driven decision making, content delivery, measuring the impact of changes, and understanding customers' preferences and behaviors. Its versatility makes it an essential tool for marketing teams, IT departments, web designers, and customer service professionals looking to optimize user journeys, test hypotheses, implement rapid changes, and ultimately improve overall conversion rates.
Versatile tool: Users have found Qubit to be a versatile tool that allows them to build literally anything, making it a valuable asset for non-technical team members. Multiple reviewers mentioned this.
Excellent account management and customer support: The account management and customer support provided by Qubit were highly praised by users. They mentioned that they had never experienced such good account management before and found the team's support particularly helpful in areas like data preparation for strategic review, growth hacking project management, and A/B testing. Multiple reviewers mentioned this.
Valuable feedback collection: Users highly appreciated the feedback box feature in Qubit as it gathers information on all parts of the business. Feedback is given to relevant departments such as merchandising and product development, leading to the introduction of new products or additional sizes based on customer feedback. Multiple reviewers mentioned this.
Difficult User Interface: Many users have found the user interface of Qubit to be difficult to navigate, making tasks feel clunky and impeding their ability to report on tests effectively.
Lack of Data Visualization Features: A number of users have expressed a desire for more robust data visualization capabilities within Qubit. They suggest that additional features or panels could greatly enhance the overall user experience by providing better insights into their data.
Compatibility Issues with Web Browsers: Some users have reported encountering bugs when using certain web browsers with Qubit. This has caused frustration as it disrupts their workflow and creates obstacles in setting up experiences within the tool.
Attribute Ratings
Reviews
(1-15 of 15)A/B tested content delivery
- Fast and reliable
- Support from the qubit engineers
- Segmentation in showing results of A/B test
- Simple mode builder
Qubit - saving development time is a big plus
- The A/B testing is good as it is so quick and easy to set up and see results - a custom A/B testing framework can be very complex to set up but this requires little development expertise to get meaningful output with.
- Script management is really useful - no more development requests to try out a new tracking script.
- To be fair Qubit have improved the UI greatly over the last year or so but previously it was very easy to make mistakes and publish to the wrong site.
- It feels slightly bizarre having to type "PUBLISH" into a box every time you want to publish to your live site - a double check is very sensible but this one feels a bit strange - it works though.
- Segmentation
- Personalization
- Ideal for both advanced and non advanced users
- Could include more programming features for advanced users
- Could improve platform performance
- Could have better integration with third parties
- User Experience Testing
- Customer Journey Reporting
- Dynamic Customer Segmentation
- A/B Testing
- Mobile Experience Testing
- Data Integration
- Tara and Trip have been excellent contacts and resources for questions and answers. Their Service and support and extremely helpful.
- The ease of test implementation is very handy. Requirements are discussed, the project is scoped and development starts. Updates are provided as steps are accomplished and tests are visible throughout the entire test period.
- The provided "opportunities" section helps define what next steps may be taken from a project management standpoint. This is a two edged sword. 1) It provides some light directionality communication on what next mid or low tier priorities exist. 2) This also proves the investment of the tool by adding a third voice to the conversation and consistently communicating ROI in potential dollars to be gleaned from the work that could be done.
- I have yet to be "impressed" by any of the design elements supplied by the design team. I know that they are working from a billable clock perspective, but many of the designs require two or three rounds of refinement before I have been happy with their finalized work. Even then, the design itself seems somewhat vapid. It may be that they have not been empowered to challenge formats or pages more specifically, but more often than not, I wonder what their background is, as many adjustments seem like design 101 from an eCommerce perspective.
- The timeliness of design turnaround is the least expedient of the group. Tara's ability to launch a project is excellent, her developers and QA team seem to have legitimate 48-72 business hour turnaround times, but the design feels like it takes much longer. This is then compounded by the aforementioned required set of approvals during which additional adjustments are made. Again, I do not know what requirements are provided, but it is the only part of the relationship that I would deem a "pain point."
- I would like to see a more Robust Customer Feedback tool or the addition of a automated report. There are plenty of false negatives or false positives in the reporting and so the breakdown within the tool doesn't help a great deal. Segmenting by type is more helpful, but the positive negative is often not correct.
Getting the job done with Qubit
- The UI of the tools are very clean, and easy to use. You don't need to work in IT or have any technical understanding to do the majority of tasks. This makes working on Qubit tags or experiences fairly easy and self explanatory.
- You can control what tags / experiences are live very easily, and have full control over them in terms of what pages they fire on, to who they fire (traffic %), and what sites they fire on (production or staging or QA sites).
- There is a good history tracking system built into both the Tag Manager and Experiences manager of when things were last changed and published. Helping manage changes efficiently.
- When briefing experiences / tag changes into Qubit Engineers you spend a lot of time sat in queues waiting for the work to be picked up and built/executed. When the work is eventually started it does come back fairly quickly, it's just a shame you spend so long waiting for it to be done.
- Often work comes back not quite as complete as you would like it, or in a position that is ready to go live straight away. We have an in house test team to review Qubit builds and we always have to go through 1 or 2 rounds of testing and fixing before something can go live to production.
In terms of where they don't sit well, I am unsure, as the few reasons I use them they do fulfill those requirements. I can't comment on the other functionalities they offer.
A/B Testing Done Well
- Allows A/B testing of features/functionality on website
- Provides insight into how tests are performing
- With their OpenTag product, searching for a specific bit of code across all of your scripts/rules/etc., would be extremely useful.
- Being able to revert back just a single script would be helpful or to have the ability to differentiate between two versions so that you could see what was changed on a script/tag level.
Great when it works -- but still room for improvement.
- A/B Testing
- Quick alterations to the front-end web design
- Personalisation
- Build times can be long -- as can QA. Only one test is built at a time so you can sometimes feel stuck in a queue.
- We have personally had a lot of issues with tests functioning properly: not displaying at all, displaying incorrectly -- requires a lot of checking over regularly. One day it could look fine, the next not visible at all.
- Need more flexibility within the easy build mode:--- more advanced triggers: i.e. PAGE URL CONTAINS alongside PAGE URL DOES NOT CONTAIN.
- Personally we have very little flexibility when it comes to Category Pages because we use a third party tool called Attraqt for our merchandising: the two tools don't work together so we are unable to edit anything on these pages with Qubit.
Qubit review
- Data analysis and reporting to develop customer enhancements
- Tools to robustly deliver multiple A/B tests across our platform
- Conversion optimisation tools based on customer and business data inputs
- Extend tools into other areas of personalisation
Getting 'personal' with Qubit
- Strong technical and strategic teams. The guys at Qubit are really smart, and know their platform well. Integration was very smooth, with our IT team working directly with the Qubit team to get the relevant script in place (the more details stuff - the basic tags were done in 30 seconds). By far the most painless integration I've had to do with a 3rd party.
- Good WYSIWYG editor. The test build is really straight forward and easy to use, which means that my team can create basic tests in minutes and get them live on the site. Helps support an agile marketing environment.
- Responsiveness of the team. I don't think I've ever waited longer than a couple of hours before receiving a response from Qubit. The team are always on point, with regular meetings with my team. They are always on top of deliverables, and work above and beyond to deliver in a timely manner
- I feel that we could be making better use of the Decipher platform (this is where you can ask for custom reports to be created by the Qubit team on key areas you want constant data on). We cannot create any of these ourselves, which means we are dependent on the Qubit team - and often, you don't really know how you want data to be visualised until you play around with it. This creates a lengthy process. These reports are also not automatically updated, and so depend on the Qubit team updating daily/weekly. I know that lots is being done in this space, and so am interested to see what happens to this module - and how Qubit extract greater value from it (as I do think there is a lot of value still to be pulled).
- My team use the Qubit platform more than I do, however when I was using it (and I believe this module may have since been replaced), I didn't feel that the 'Discover' module was a huge amount of use vs. what I could pull from GA. The timelines were pre-defined (last 90 days rolling), and I didn't find the UI as user friendly as other analytics platforms. It wasn't a fundamental issue as I wasn't really using Qubit as a web analytics tool at the time. As I said, I think that Qubit have addressed this and have replaced it with an even better tool.
If you're looking for a pure web analytics tool, then Qubit is not necessarily the tool for you - it's not Google Analytics or Omniture (but doesn't claim to be). You will be able to manipulate your data in much better and flexible ways in those tools (although bear in mind it's aggregated, whereas Qubit holds data - and gives you access to it - for individuals).
Qubit Review
- Analytics
- Data processing
- Multi Variant Testing
- Digital Strategy
- More integration with third parties
Well suited for:
- Web testing to improve conversion and user experience.
- Complex data web analytics.
Qubit are a great conversion optimisation partner
- Tag management - we used to do bespoke integrations with our web platform that were lengthy and costly. Qubit made it quick & easy.
- A/B testing supported by great account management - our account managemer and analyst at Qubit are really young, bright and innovative and keep coming up with new split testing ideas pro-actively: our most successful test was to use the email sign up box on the site to serve a popup layer encouraging new customers to register. We increased sign-ups from 20 to 180 a week.
- Their Discover platform gives us a wealth of user behaviour data that is more layered and in-depth than our Google Analytics account and has helped us think of the business, merchandising and on-site UX differently. We're currently working on establishing an eCRM program that will user behavioural data captured by OpenTag and put it into our ESP platform.
- The feedback box has helped on many levels as it gathers information on all parts of the business. It was especially helpful in encouraging the buying team to lower our ASP on the site that was extremely high the first season: by introducing elevated contemporary brands like Rag & Bone, Frame denim etc
- Pen tag does slow down the site - improve site performance
- Make behaviour data accessible through customisable open API
One of the best A/B testing and personalization platforms today.
- Qubit has great support and Simon, our point man at Qubit has given us great ideas and contributed to our e-commerce strategy to increase conversion and overall ROI on our website.
- The ability to be able to A/B test different features on our site without impending other projects and priorities.
- One of my favorite parts of Qubit is their ability to give us back customer feedback collected on our site in an organized and simple to use feature in their dashboard. This gives myself and team a direct line with our customers. Something I have always wanted.
- I would like more communication between myself and Qubit. I feel that a bi-weekly phone call isn't enough to push strategy forward.
- Initially we encountered conflicts with Qubit and other 3rd party scripts.
- A/B Testing - Qubit uses a easy to use and understand dashboard to communicate statistical tests.
- Customer Feedback Dashboard - Groups by topic of customers and also can track which steps the customer took in a particular session.
- Amazing customer support team - No agency is perfect, but Qubit makes the extra effort to go beyond the expectation and make things right even if things have went wrong. Their attitude and optimism is what separates them from the rest.
- Implementation could be a bit tricky especially with our home-grown platform. Make sure all assumptions have been tested and expectations are clearly set.
- Set expectations about expected conversion rates and uplifts especially when talking about ROI.
Efficient and effective both as a product and a company
The interface and experience is both simple to use and feature full, including both "basic" and "advanced" areas to set up your A-B tests. If you do not have anyone with web building expertise in your company, Qubit are more than happy to help design and create A-B tests on your behalf.
Our results from Qubit are outstanding and we can clearly see that decisions we have made based off the results of A-B tests run through Qubit are contributing very heartedly to overall website based profits. On our most successful A-B tests we are getting > 3% revenue increase so we can make decisions to implement these features into our site permanently.
Qubit also has an extremely competent and efficient support infrastructure where we deal primarily with our account manager who can answer 90% of our queries - it's much better to deal with a single point of contact when dealing with third parties - and in the instances where we have a particularly technical issue, their technical team are able to help out with just as much proficiency as their colleagues.
We are very impressed with Qubit and whole heartedly recommend them.
- Provides an efficient and effective way to test website features including profitability break down
- Incredible support team who are always readily available and have helped with any query we have had yet
- A large, easy to access collection of ideas for A-B tests based on market sector would be beneficial, however not having this does not reduce our perspective on Qubit
If your website is outsourced to a third party or locked down, there may be limitations in what Qubit has access to. However, I can confirm this is not something we have experienced ourselves.
Qubit
- Tag Management - easy interface for non Java Script users.
- UX enhancement - Team advice from Qubit on enhancement theories and strategies
- A/B testing - Good interface for setting up testing layers. good support from Qubit if needed.
- Trigger email reports would be nice