Qubit - saving development time is a big plus
Updated November 20, 2017
Qubit - saving development time is a big plus
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Qubit
Mainly used by marketing but also across IT, Qubit allows quick and easy A/B testing of potential features to feed into the software development cycle, saving us time wasting development resource on features that customers do not want. We have also used Qubit to get very quick "mini features" out which are required as a result of legislation or poor customer experience and feedback.
Pros
- The A/B testing is good as it is so quick and easy to set up and see results - a custom A/B testing framework can be very complex to set up but this requires little development expertise to get meaningful output with.
- Script management is really useful - no more development requests to try out a new tracking script.
Cons
- To be fair Qubit have improved the UI greatly over the last year or so but previously it was very easy to make mistakes and publish to the wrong site.
- It feels slightly bizarre having to type "PUBLISH" into a box every time you want to publish to your live site - a double check is very sensible but this one feels a bit strange - it works though.
Qubit has a nicer UI than Google Tag Manager and offers the A/B testing that GTM doesn't - but for script management, there's not a lot to choose between them.
Comments
Please log in to join the conversation