Overview
What is CitrusAd?
CitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.
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Reviewer Pros & Cons
Pricing
What is CitrusAd?
CitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is CitrusAd?
CitrusAd Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Comparisons
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Reviews and Ratings
(1)Community Insights
- Business Problems Solved
- Pros
- Cons
CitrusAd has proven effective in helping companies increase online sales and bring more awareness to their brands. Users have reported success in tracking advertising performance for search and banners, as well as generating weekly and monthly reports quickly and easily. This has allowed businesses to better understand where they are incorrectly investing money, resulting in a higher return on ad spend (ROAS) than ever before.
CitrusAd's platform has been instrumental in ensuring that products feature top of mind for new and unsure shoppers, driving a strong ROI and boosting sales. Additionally, companies have experienced greater control over dark data, with visibility and conversion metrics of their products on key retailers. CitrusAd's audience targeting functionality disseminates the right ads to the right audience, which maximizes effectiveness.
One area where CitrusAd stands out from similar platforms is its emphasis on measurability and flexibility. It enables more freedom in terms of ad types and frequency selection, which provides users with more control over their marketing budgets. With CitrusAd, users can advertise retail more effectively, allowing for greater growth in sales and profitability. Overall, CitrusAd has been a valuable tool for businesses looking to increase their online presence and generate revenue growth by leveraging advertising technology.
Easy-to-use Dashboard: Reviewers have consistently praised CitrusAd's dashboard for its ease of use and ability to provide relevant information in one place. Users appreciate the platform's intuitive design, which allows them to quickly find important data.
Real-time Campaign Changes: Many reviewers are impressed with CitrusAd's ability to make real-time changes to campaigns, allowing for greater flexibility in advertising strategies. This feature sets CitrusAd apart from other activation platforms that require users to wait until after a campaign has ended before making adjustments.
Responsive Support Team: Users consistently report positive experiences with CitrusAd's support team, citing their responsiveness and willingness to assist with any issues or questions. The support team also provides valuable insights into performance and open communication, which helps users optimize their campaigns for maximum effectiveness.
Limited Reporting Functionality: Some users have reported that the reporting capabilities within CitrusAd are limited and need improvement. Users have mentioned that certain reporting features are not available in the dashboard, which makes it difficult for them to pull data for a full year. Additionally, the dashboard limits how many reports users can pull for time periods longer than a month, which delays longer-term campaign reporting and deep dives.
Difficult Navigation: Several users have found CitrusAd to be challenging to navigate, particularly those who are not familiar with the program. The platform's layout can be confusing at times and does not seem logical. Furthermore, this confusion is compounded by slow loading times when trying to move through editing or changing budgets.
Limited Functionality Compared to Competitors: A few reviewers feel that CitrusAd has limited functionality compared to other advertising platforms like Google Ads. Alternative platforms allow more customizations, giving advertisers greater control over their campaigns. Additionally, some reviewers believe that frequent ad use on CitrusAd can negatively impact customers.
Reviews
(1-1 of 1)- easy to learn
- auctioning model
- campaign performance
- automatic targeting for campaigns
- better analytics reports
- speed
Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in.
Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads.
Improve
Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget.
Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.
- Quick go to market
- Increase Retail Media revenue
- Criteo and Crealytics
These two are alternatives that we could integrate into our platform to give our clients more flexibility.
We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.