Item: CitrusAd
Rating: 6
Author: Verified User

Overall Satisfaction with CitrusAd

Use Cases and Deployment Scope

CitrusAd is the Retail Media Platform we are using to provide our clients with a solution to monetise their website and mobile app. It gives us the benefits of a ready solution to let suppliers bid for space in our website and apps and promote their brands. At the same time, it provides us with an easy UI to understand how these campaigns are performing.

Pros and Cons

Pros

easy to learn
auctioning model
campaign performance

Cons

automatic targeting for campaigns
better analytics reports
speed

Return on Investment

Quick go to market
Increase Retail Media revenue

Alternatives Considered

Criteo and Crealytics

We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage.
These two are alternatives that we could integrate into our platform to give our clients more flexibility.
We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.

Key Insights

Do you think CitrusAd delivers good value for the price?

Not sure

Are you happy with CitrusAd's feature set?

Did CitrusAd live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of CitrusAd go as expected?

Yes

Would you buy CitrusAd again?

Other Software Used

Optimizely Web Experimentation, Optimizely Feature Experimentation

Likelihood to Recommend

Well suited

Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in.

Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads.

Improve

Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget.

Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.

Comments

Please log in to join the conversation

Standard option to offer a Retail Media Network to your suppliers, but there are other solutions more competitive