Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors.
It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.
Some of the key features of Brand24 are:
- Real-time online media monitoring,
- AI sentiment analysis to understand the tone of the conversation,
- Estimated social and non-social reach to determine the potential audience size,
- Share of voice to see how much of the conversation is about your brand compared to competitors,
- AI topic analysis to identify the most discussed topics,
- Emotion and emoji analysis to understand the emotional response of the audience,
- AI insights, trends, and recommendations for data-driven decisions,
- Competitor monitoring and comparison to track competitor performance,
- Geo analysis to see where the conversation is happening,
- Reputation and presence scores to measure a brand's online reputation,
- Trending hashtags and links to identify the most popular trends,
- Influencer discovery to find key influencers in any industry,
- Advanced filters to sort the data and get more specific insights,
- Comprehensive reports to visualize and understand the data.
Brand24 helps users to increase brand awareness, improve customer support, measure a brand's marketing efforts, conduct a competitor analysis, do social selling, and prevent PR crises.