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Brand24

Brand24

Overview

What is Brand24?

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors.It collects real-time data from millions of sources, including social media…

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Pricing

View all pricing

Individual

$99

Cloud
per month 1 user

Team

$179

Cloud
per month Unlimited users

Pro

$249

Cloud
per month Unlimited users

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://brand24.com/prices?utm_source=tr…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

How to grow business and improve customer satisfaction with Brand24

YouTube
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Product Details

What is Brand24?

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights.This tool is designed to keep track of online conversations about a brand, its products, and competitors.

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations for data-driven decisions,
  • Competitor monitoring and comparison to track competitor performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure a brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in any industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to visualize and understand the data.

Brand24 helps users to increase brand awareness, improve customer support, measure a brand's marketing efforts, conduct a competitor analysis, do social selling, and prevent PR crises.

Brand24 Features

  • Supported: Real-time Online Media Monitoring
  • Supported: AI Sentiment Analysis
  • Supported: Estimated Social and Non-Social Reach
  • Supported: Share of Voice
  • Supported: AI Topic Analysis
  • Supported: Emotion and Emoji Analysis
  • Supported: AI Insights, Trends, and Recommendations
  • Supported: Competitor Monitoring, and Comparison
  • Supported: Geo Analysis
  • Supported: Reputation and Presence Scores
  • Supported: Trending Hashtags, and Links
  • Supported: Influencer Discovery
  • Supported: Advanced Filters
  • Supported: Comprehensive Reports

Brand24 Screenshots

Screenshot of the web-based dashboard that provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, and infographics. Brand24 can be used to measure key metrics around buzz and sentiment.Screenshot of Brand24 collecting real-time social data. It is designed to keep track of online conversations about a brand and its products.Screenshot of The analytics dashboard.Screenshot of Influencer tab.

Brand24 Videos

Meet AI Reports, a product designed to revolutionize social media monitoring.
Brand24, to monitor and analyze brand mentions and stay on top of a company's reputation.

Brand24 Integrations

Brand24 Competitors

Brand24 Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAll Countries
Supported LanguagesArabic, Czech, Danish, German, English, Finnish, French, Croatian, Hungarian, Indonesian, Italian, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Slovak, Spanish, Swedish, Thai, Turkish, Vietnamese

Frequently Asked Questions

Brand24 starts at $99.

Keyhole, Meltwater, and Social Mention are common alternatives for Brand24.

The most common users of Brand24 are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

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(1-4 of 4)

Track sentiments for more revenue

Rating: 8 out of 10
December 21, 2017
JM
Vetted Review
Verified User
Brand24
1 year of experience
Brand24 was used personally by me. The main objective for Brand24 was to track our competitors thru social media -- this helped me identify which companies were using a competitive solution so I could try to convert them to our product. The "negative" sentiment tracking was most useful for this, as unhappy users of competitive solutions are easiest to convert.
  • Tracked negative sentiments
  • Had a broad scope of social media tracking thru various popular apps and websites
  • Allowed you set up instant triggers to find post that submitted very recently
Cons
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
It appeared to me that Brand24 was designed to be used by customer service and marketing teams to track the sentiment of comments left about their products online; however, I found it most useful (as a sales person) to use it for helping unhappy consumers to find better solutions.
  • No negative impacts
  • Helped me book more meetings that turned into revenue
1
Sales

Brand24 Social Listening Review

Rating: 7 out of 10
November 28, 2018
KZ
Vetted Review
Verified User
Brand24
1 year of experience
Brand24 was used be myself solely while we were evaluating which tools best fit our needs and wants for a social listening and analytics tool. Brand24 should be used for brands who are looking for a general consensus of mentions, trends, hashtags, etc when reviewing a certain campaign during a certain time period.
  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
Cons
  • Other metrics like follower growth or changes in engagement rates would be more beneficial
  • Tracking web conversions / app downloads if possible
  • More in depth sentiment analysis
Brand24 is best suited for a brand who is looking for insights from a certain campaign that their brand conducted, and/or certain trends that have been circulating in their brand's social landscape amongst competitors. They successfully can track hashtag reach which I find to be one of their strongest qualities.
  • Positive: helped with new business client requests that required social listening
  • Positive: helped with current client requests on tracking certain campaigns we ran on LTO (limited time offer) items
  • Negative: did not compute all the metrics we were looking for
1
I am the organization's go-to employee for analytics, reporting, sentiment analysis, campaign and hashtag tracking, social listening, etc.
Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is incredibly useful to our clients.

Great tool for social media analytics!

Rating: 8 out of 10
December 17, 2019
BC
Vetted Review
Verified User
Brand24
1 year of experience
It is being used by the marketing department. We are using it to track analytics for our social media channels including Facebook, Twitter, LinkedIn and Instagram. It helps us create reports and show our engagement across social media to distribute to partners, principals, managers, and staff. It helps us analyze tactics to improve our reach.
  • Brand24 is very user friendly and you don't need a lot of technical knowledge to use it.
  • I've had very good experience with the customer support team to solve any technical issues.
Cons
  • There should be a lower price point so that it could be affordable for all. Also, the mobile application does not provide the same level of satisfaction as the desktop version.
  • There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.
  • Fast results that are easy to comprehend, and customized reports that anyone could easily understand.
  • I found the mobile version difficult to use as compared to the desktop version. The searchability and analytics features, if improved could make the application perfect.
Brand24 is perfect for a company that wants to build up its social media presence. It's great to know when our organization is mentioned online so I can engage with other companies. I like the mobile app but if there was a way to be notified via phone with it that would make it even better.

Affordable option that does the basics well

Rating: 8 out of 10
December 12, 2019
TW
Vetted Review
Verified User
Brand24
3 years of experience
We use Brand24 to monitor conversation and buzz around our brand so that we can engage in a timely fashion.
  • Thorough coverage of forums, blogs, and other social media platforms.
  • Relatively easy to use.
Cons
  • Sentiment is hard to predict and isn't always accurate.
  • Must pay to unlock more frequent updates.
  • Positive: We can respond to customers in a reasonably realistic timeframe.
  • Positive: We get updates from old content that has new activity.
I'm mostly a one-person shop when it comes to sentiment analysis and monitoring our brand outside the well-trafficked channels. This is a low-cost way to truly manage the brand easily without much friction, though it may require a bit of a learning curve at first. I believe, though, that what it does, it does well. Though the emails aren't particularly beautiful, it does what I need it to do.
I needed a low-cost way to monitor brand mentions. This was the one that worked for me.
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