Online Reputation Management Software
Best Online Reputation Management Software include:
Birdeye, Podium, Brand24, Reputation.com, Grade.us, Chatmeter, Amazeful, GatherUp, pulseM and Loox.
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What is Online Reputation Management Software?
Online Reputation Management Software, sometimes called review management software, is used to monitor, solicit, and share consumer reviews from one user-controlled platform. Online Reputation Management Software offers tools to analyze reviews, follow mentions across social media platforms, and generate interest through local search engine optimization (SEO). The tool can also be used to analyze impressions, including determining the veracity of negative and positive reviews and their impact on the brand and performance of the business. Products in this category can also build customer databases, automatically respond to queries and suggestions, and address confidential information quickly.
Online Reputation Management Software is an invaluable tool to help grow your business’ presence and positive reception online. Reputation management tools not only alert users of negative reviews and aggregate all mentions across popular websites, but they also provide ways to contact reviewers directly and offer reconciliation. Online Reputation Management Software can also analyze and report on customer sentiments from a single dashboard, giving you a clearer impression of the overall impact of your business. Additionally, reputation management tools can help you construct consistent and effective marketing campaigns directly from the product dashboard.
Online Reputation Management Software combines elements of Search Engine Marketing (SEM) Tools and Consumer Ratings & Reviews Software, namely the ability to manage impressions and collect reviews. Compared to these categories, Online Reputation Management Software products offer more robust sentiment analysis and stronger marketing campaign tools. Online Reputation Management Software also has more advanced overall monitoring and management capabilities than Consumer Ratings and Reviews Software. The biggest benefit Online Reputation Management Software has here, however, is the ability to catch and manage sensitive or confidential details as they appear online, which ensures business security.
Online Reputation Management Software Features
The most common Online Reputation Management Software features are:
- Customizable search parameters
- Customizable dashboards
- Feedback aggregation
- Sentiment analysis and reporting
- Social media monitoring
- Review monitoring
- Search engine optimization and auditing tools
- Real-time alert management
- Customizable review search queries
- Automated review solicitation
- Automated review response
- Automated email templates
- Net promotion scoring
- Review response templates
- Third-party integrations
- Private feedback channels
- Multiple site search
- Customer survey construction
- Visual content template
- Business listing management
- On-demand customer support
- Cloud, web, and on-premise deployment
- Lead generation tools
- Bulk review management
- Single sign-on functions
- Knowledge bases
Online Reputation Management Software Comparison
When choosing the best Online Reputation Management Software for you, consider the following:
Business size: The size of your business will determine which Online Reputation Management Software will be most appropriate for you. More specifically, most price plans are scalable to accommodate a number of locations, users, and alerts. As your business grows and the size of your marketing team increases, you will need to consider which products and plans have the most agreeable pricing for the features you need.
Social media marketing tools: One of the best ways to generate interest in your brand is to share positive reviews on social media sites. Some Online Reputation Management Software includes tools to select reviews, generate eye-catching visual content, and automatically share marketing materials to social media accounts. Others include options to respond to mentions on social media sites directly.
Review solicitation tools: Online Reputation Management Software may have varying ways in which they can solicit reviews from customers. These can include, but are not limited to, individual solicitations using text, automated phone calls, emails, direct messages, and social media posts. Types of review funneling tools can also vary, including QR codes, survey creation, or embedded widgets on businesses’ websites. These are powerful tools to market your business and build your brand, so make sure that a Review Management Software has the features you will need.
Pricing Information
Online Reputation Management Software usually follows per-month subscription models that adjust according to the number of software users, number of locations, and features included. At the lowest tiers, products range between $10 and $110 per month. Custom enterprise pricing plans are also available. Most vendors offer free trials and demos.
More Resources
The following blog post may be helpful in using Online Reputation Management Software effectively:
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Frequently Asked Questions
What does Online Reputation Management Software do?
What are the benefits of using Online Reputation Management Software?
What are the best Online Reputation Management Software products?
The most popular Online Reputation Management Software products are:
- Trustpilot
- LocalClarity
- NiceJob
- Birdeye
- Podium
- Swell
- Critical Mention
- Reputation.com
- Brandwatch
- Brand24
- Falcon.io