TrustRadius: an HG Insights company

Social Mention

Score1 out of 10

20 Reviews and Ratings

What is Social Mention?

Social Mention is a free tool which is a kind of Google search for the social web. It provides basic search and alerts across a very broad variety of social channels.

Categories & Use Cases

They only sell you a bunch of fake followers

Use Cases and Deployment Scope

I decided to use Social Mention because on their website they wrote what seemed to be a quite honest approach to other competitors. They claimed to give you real followers but this never happened. I bought 100 Influencer Quality Followers and yes, they delivered them immediately, but they all seem fake. Many of them were profiles of women wearing very few clothing... A total waste of money.

Pros

  • They deliver (fake) followers fast

Cons

  • Provide real followers.
  • Do not lie about the followers they provide.

Return on Investment

  • They deliver the followers in minutes

Usability

Social Mention - Product for growth of business

Pros

  • Keeps real time data tracking of campaign and brand performance
  • Predict future performance
  • One can analyse which campaigns and marketing to be done in future to increase sales.

Cons

  • As it keeps real time data track, it also tracks old campaigns data searching keywords which is wrong and gives wrong analysis.
  • Not reliable. But can use it for benefit of campaigns and analyse which campaigns to run.

Return on Investment

  • Sentiment Analysis helps brand performance.
  • Clients are happy with the data, performance of their brand.
  • Support a lot of social media sites to run campaigns.

Alternatives Considered

Brand24 and Talkwalker

Other Software Used

Brand24, Talkwalker

Social Mention saved the day: Overlooked Lead on twitter found by Social Mention.

Pros

  • Social Influence: Finds all the mentions on our brand throughout the internet
  • Reduces Social Mistakes: Helps us find and respond to inquiries/comments about our brand - which can be difficult when there are multiple mentions.
  • Scorecard: Helps keep score of the online passion for your brand.

Cons

  • Filtering - better filtering of unrelated brand info. i.e. we are only interested in @accav items from the US - not from overseas

Return on Investment

  • Today - it helped me find a lead and respond - 2 days late but hopefully not a missed opportunity. Had responded on Twitter but they needed more followup.
  • Better customer service online - knowing that there really is monitoring.

Mention allows brand and campaign management

Pros

  • Can predict future response from today's number.
  • Let's you judge which types of campaigns to run.
  • Has a very well managed dashboard of results.

Cons

  • The numbers usually we get are not always what we want; it also includes old or other new campaigns and brands names.
  • Limited facility under free dashboard.

Return on Investment

  • Clients are happy with the numbers and on-time review of campaigns and the brand.
  • Lets you decide the future of any campaign and brands on the basis of their performance.

Alternatives Considered

Hootsuite

Other Software Used

Hootsuite Free, Topsy

Social Mention Review

Pros

  • Assembles result in one platform from all over social media.
  • Tracking of brands and campaigns impact over users. how much it is retweeted, liked and others. Difficult to scrape manually which social mentions solves very easily.
  • Social Mention supports monitoring more than 50 media panels including Facebook, Twitter etc.

Cons

  • Under the "Free" dashboard you are limited to only receiving weekly results.
  • Can't negate those tags which contain my tags.
  • Lots of tweets missing, no noise filtering. Sometimes we get very old contents which are not needed.

Return on Investment

  • Real-time analytics of your brand or campaigns mentions in all over social media sites.
  • Performance calculation, impact on users, advertisements .
  • The measure of the range of influence.

Alternatives Considered

Social Searcher and Topsy

Other Software Used

Topsy, Insightpool Social Selling Platform