Social Mention is a free tool which is a kind of Google search for the social web. It provides basic search and alerts across a very broad variety of social channels.
Consultant in Human Resources (1-10 employees employees)
Use Cases and Deployment Scope
I decided to use Social Mention because on their website they wrote what seemed to be a quite honest approach to other competitors. They claimed to give you real followers but this never happened. I bought 100 Influencer Quality Followers and yes, they delivered them immediately, but they all seem fake. Many of them were profiles of women wearing very few clothing... A total waste of money.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Employee in Information Technology (51-200 employees employees)
Pros
Keeps real time data tracking of campaign and brand performance
Predict future performance
One can analyse which campaigns and marketing to be done in future to increase sales.
Cons
As it keeps real time data track, it also tracks old campaigns data searching keywords which is wrong and gives wrong analysis.
Not reliable. But can use it for benefit of campaigns and analyse which campaigns to run.
Return on Investment
Sentiment Analysis helps brand performance.
Clients are happy with the data, performance of their brand.
Support a lot of social media sites to run campaigns.
VP Operations in Corporate at Atlantic Creative Communications (11-50 employees employees)
Pros
Social Influence: Finds all the mentions on our brand throughout the internet
Reduces Social Mistakes: Helps us find and respond to inquiries/comments about our brand - which can be difficult when there are multiple mentions.
Scorecard: Helps keep score of the online passion for your brand.
Cons
Filtering - better filtering of unrelated brand info. i.e. we are only interested in @accav items from the US - not from overseas
Return on Investment
Today - it helped me find a lead and respond - 2 days late but hopefully not a missed opportunity. Had responded on Twitter but they needed more followup.
Better customer service online - knowing that there really is monitoring.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Engineer in Engineering (10,001+ employees employees)
Pros
Can predict future response from today's number.
Let's you judge which types of campaigns to run.
Has a very well managed dashboard of results.
Cons
The numbers usually we get are not always what we want; it also includes old or other new campaigns and brands names.
Limited facility under free dashboard.
Return on Investment
Clients are happy with the numbers and on-time review of campaigns and the brand.
Lets you decide the future of any campaign and brands on the basis of their performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Engineer in Information Technology (11-50 employees employees)
Pros
Assembles result in one platform from all over social media.
Tracking of brands and campaigns impact over users. how much it is retweeted, liked and others. Difficult to scrape manually which social mentions solves very easily.
Social Mention supports monitoring more than 50 media panels including Facebook, Twitter etc.
Cons
Under the "Free" dashboard you are limited to only receiving weekly results.
Can't negate those tags which contain my tags.
Lots of tweets missing, no noise filtering. Sometimes we get very old contents which are not needed.
Return on Investment
Real-time analytics of your brand or campaigns mentions in all over social media sites.
Performance calculation, impact on users, advertisements .
The measure of the range of influence.
Alternatives Considered
Social Searcher and Topsy
Other Software Used
Topsy, Insightpool Social Selling Platform
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