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Agility PR Solutions

Agility PR Solutions

Overview

What is Agility PR Solutions?

Agility PR Solutions is a media monitoring and analysis platform for public relations management, and a subsidiary of Innodata. The product was originally PR Newswire Agility, which was divested to MediaMiser, a subsidiary of Innodata, then rebranded as Agility PR…

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Pricing

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What is Agility PR Solutions?

Agility PR Solutions is a media monitoring and analysis platform for public relations management, and a subsidiary of Innodata. The product was originally PR Newswire Agility, which was divested to MediaMiser, a subsidiary of Innodata, then rebranded as Agility PR Solutions.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.agilitypr.com/our…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Top 10 U.K. Journalists in Finance - Agility PR Solutions

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Top 10 U.S. Journalists in Travel & Tourism - Agility PR Solutions

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Top 10 U.K. Journalists in Healthcare - Agility PR Solutions

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Top 10 U.K. Journalists in Travel & Tourism - Agility PR Solutions

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Agility PR Solutions - Podcast Monitoring

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Top 10 U.S. Journalists in Healthcare - Agility PR Solutions

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Product Details

What is Agility PR Solutions?

Agility PR Solutions streamlines media monitoring, outreach, and media intelligence in one platform for public relations professionals. Since 2003, they have offered tools and services to help users identify and connect with influencers, capture coverage, and measure the impact of everything they do.

Agility PR Solutions tools and services for PR and communications professionals include:

1. Agility Outreach
  • Agility Outreach includes a database of over 1 million unique contacts and media outlets that’s maintained by a global team of researchers. It is used to find ideal influencers, connect and build relationships with them, and send captivating pitches with the built-in email outreach function.
2. Agility Monitoring
  • Agility Monitoring is a media monitoring solution that allows users to navigate and organize media coverage, gain the insights necessary to inform campaigns, and prove the true worth of PR efforts.
3. Agility Newswire
  • Establish a brand and reach a broader audience with a newswire service. Distribute press releases to a range of outlets and newsrooms and extend reach beyond traditional media houses and local outlets to get as many eyes on news as possible. All wires are one flat cost for unlimited words. Plus, the user can add multimedia content to maximize open rates and boost visibility.
4. Agility Media Intelligence Services
  • As every organization is unique, one solution doesn’t fit all. For complex monitoring and measurement needs, then Agility Media Intelligence Services—a mix of monitoring tools and human-augmented, fully managed services—could be the right solution.

Agility PR Solutions Features

  • Supported: Media database
  • Supported: Media monitoring
  • Supported: PR analytics and reporting
  • Supported: Newswire
  • Supported: Email distribution

Agility PR Solutions Videos

How to Use Agility for Media Monitoring - Agility Monitoring Demo
How to Use Agility to Identify Media Contacts and Save Lists - Agility Outreach Demo
How to Use Agility to Email Media Contacts - Best Practices - Agility Outreach Demo

Agility PR Solutions Competitors

Agility PR Solutions Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS
Supported CountriesAll
Supported LanguagesEnglish, French, Spanish, Arabic
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Comparisons

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Reviews From Top Reviewers

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Agility PR Solutions is an intuitive and user-friendly media database that helps users monitor, track, and share media contacts. Customers have praised the customer service team for being responsive and helpful with inquiries, as well as the easy-to-use PR distribution platform. It offers features such as media outreach, tracking, aggregation, keyword search, a library of industry whitepapers, webinars, direct access to media contacts, email blasts, sentiment analysis, and Clipbook creation. Customers appreciate the onboarding assistance and quick support from customer service along with the one set price for press releases that includes multi-media components without extra charges.

Users find Agility PR Solution beneficial for its efficiency in reaching target markets and customers are satisfied with the product noting its good spread of information and decent dashboard at a sensible price that fits their needs. Important positive experiences expressed by users include • The intuitive dashboard • Fast loading times • Comprehensive lists with links to social media • Follow-up reports • Customizable services • Efficient press release distribution • Multi-media components without extra cost • Profiles of journalists • Recent stories • Social media

However, some drawbacks cited by users include • Difficulty getting the platform to work when sending out pitches • No forward feature option on emails replied or forwarded • Poor results in smaller markets due to weak data sets • General filtering process can be too broad for some niche sectors • Outdated information or incomplete entries in databases and lack of detailed media reach data analysis • UK-focused contacts in the database

Overall, customers feel there is room for improvement but believe Agility PR Solutions is an enhancement to communication strategies offering great customer service at an affordable price.

Customers praise Agility PR Solutions for its user-friendly interface, comprehensive list of contacts in large markets, and responsive customer service team. It offers a wide range of services, including media outreach, tracking, aggregation, keyword search, a library of industry whitepapers, webinars, direct access to media contacts, email blasts, and sentiment analysis. Additionally, Agility is great for marketing and events due to the ability to share and collaborate on lists and keep track of notes and comments on contacts.

However, some users experience difficulty getting the platform to work properly or receive poor results when sending out pitches. Other complaints include outdated information from their database and a lack of flexibility in editing keywords. Users have reported issues with spacing when emails are replied to or forwarded and a lack of detailed media reach data analysis and UK-focused contacts in the database.

• Easy-to-navigate interface with fast response times from customer service: Customers have praised the intuitive dashboard, onboarding assistance, and helpful customer service team for being responsive and resolving issues quickly. • Comprehensive list of contacts in large markets: The platform offers access to entire provinces and nations, making it great for larger organizations that need a wide reach. • Affordable price with market reach and ease of use: Customers find the product cost-effective with reliable results, helping them increase their awareness effectively. • Variety of features such as keyword search, library of industry whitepapers, direct access to media contacts, email blasts sent out with multi-media components included at no extra charge: Agility PR Solutions is seen as an enhancement to communications strategies offering various services such as tracking and analysis, customizable lists and outreach, social media monitoring and more.

• Lack of detailed media reach data analysis: Customers have noticed that the platform does not provide a detailed overview of their outreach or where their news has been covered. • Inaccurate database: Users have mentioned that certain entries in the platform are out-of-date or incomplete. • Poor search targeting: Customers have found it difficult to locate journalists and influencers in niche sectors. • Low email open rates: Some customers have reported low open rates for emails sent from the platform.

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Agility PR Solutions Powers our Media Campaigns

Rating: 8 out of 10
June 19, 2025
LG
Vetted Review
Verified User
Agility PR Solutions
5 years of experience
Verified on LinkedIn
We use Agility PR Solutions to research media themes and trends, identify contacts and distribute releases and pitches. It helps us deploy and manage media campaigns for multiple clients, something that would not be possible without Agility PR Solutions.
  • Maintains current media contacts.
  • Distribute pitches and releases to a targeted list of reporters.
  • Generate metrics to provide clients with a clear understanding of their media campaign's coverage.
  • Target messaging to reporters interested in specific topics.
Cons
  • It would be useful to be able to reformat reports.
  • It definitely needs to work on its media monitoring functionality.
It is best suited for agencies that have multiple clients across individual or multiple industries and geographies who need to disseminate company news or capitalize on news trends.
  • Using media metrics and reporting on existing clients enabled us to sign a new client that generated $120,000 in annual billings.
It is very easy to become proficient with Agility PR Solutions, with or without formal training.
Both Cision and Meltwater were far more expensive but far less user-friendly. In my opinion, they were confusing and support was non-existent.

Love Agility PR Solutions

Rating: 10 out of 10
June 19, 2025
Vetted Review
Verified User
Agility PR Solutions
2 years of experience
I use Agility PR Solutions in multiple ways at my organization. I use it to track mentions of my organization and companies that are members of our organization (260 companies). We were previously doing this with Google Alerts which was not precise and it made a lot of information for me to weed through. I also use it to find appropriate reporters to contact about various initiatives.
  • Tracking mentions. You can set up countless tracking modules based on keywords and other factors to get to exactly what you want so you get only the mentions you need.
  • Reporter contacts. Up to date reporter contacts can be found here. I love that I don't get tons of bounce backs and I can find reporters on the beats and in the locations that I need.
  • Reports. You can set up automated reports about different mentions so you don't have to go and check on them. You can even set them up as RSS feeds so you can feature them on your website.
Cons
  • There is a lot of stuff you can do on the website, and it can be challenging to find what you need without asking customer service for help. I'm a person who likes to do things for myself.
  • Sometimes I wish that more of their features were just a part of what was available instead of an upsell. I want to use everything but can afford it.
  • I feel like they upgrade a lot which is great but at the same time, changing the feeling of things makes it feel less familiar.
Agility PR Solutions is well-suited to finding mentions for a large number of keywords and keeping them organized. As a membership association, this is perfect for us because we are able to track all of our members. We are also able to use it to find up-to-date reporter contacts in the right areas for our media pitches and press releases for both ourselves and members. Scenarios where Agility PR Solutions is not well suited... I haven't really found any yet. I anticipate that if you expected the software to do everything for you, then maybe that would be a problem.
  • We love to be able to share member news, so Agility PR Solutions enables us to do just that. Better! This improves our member engagement, which then improves retention.
  • We are a funded EDA Tech Hub. I use Agility PR Solutions to track both mentions for ourselves so we can share them with the EDA which is important for ratings, but also to track what the other hubs are doing.
  • Agility PR Solutions has had an impact on our media relations because I can now send out a media advisory about a press release to a targeted list instead of just putting out a press release that might never reach anyone.
Agility PR Solutions is really easy to use. I got on and set up most everything myself without training or help; however, their customer service is also fantastic. They are always happy to get on a call and help you or if you have a really tough issue, implement it on the back end for you.
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