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Adobe Analytics

Adobe Analytics

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…

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Learn from top reviewers

Adobe Analytics Review

Rating: 8 out of 10
March 28, 2025
IncentivizedVetted ReviewVerified User
We provide, my team provides the business insights from the data that we collect through our web performances and other channels to their business. So we provide reports and v...
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Sripriya Venkateswaran
Manager - Marketing
IT Manager for Adobe Analytics
AbbVie
Adobe Analytics5 years of experience

Adobe Analytics Review

Rating: 10 out of 10
March 28, 2025
IncentivizedVetted ReviewVerified User
The main way is we will take data that's already been, will basically take data that's the result of an implementation either for ourselves or for our clients. And we'll basic...
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Matt Wright
C-Level Executive - Corporate
CEO
Zahlen Solutions
Adobe Analytics22 years of experience

Love Adobe Analytics for big data

Rating: 8 out of 10
March 26, 2025
IncentivizedVetted ReviewVerified User
At Carmax, we use it for enterprise web data capture and analysis; understand website performance; create data science models and algorithms based off that web data; tie into ...
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Meghan Powers
Administrator - Corporate
Senior Manager, Data Governance Strategy
CarMax
Adobe Analytics15 years of experience

Adobe Analytics Review

Rating: 8 out of 10
March 26, 2025
IncentivizedVetted ReviewVerified User
To figure out the marketing reporting discrepancies
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Manasi Sakhadeo
Analyst - Marketing
Business Analyst
Bayer
Adobe Analytics1 year of experience

Adobe Analytics is Sufficient

Rating: 6 out of 10
March 26, 2025
IncentivizedVetted ReviewVerified User
We use Adobe Analytics to track our digital interactions across our web and app platforms. It allows us to understand some of our most important metrics for understanding busi...
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John Ellis
Manager - Corporate
Digital Analytics Manager
Bath and Body Works
Adobe Analytics10 years of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

13 videos

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Adobe Analytics Review
09:09
Adobe Analytics Review | Identifying Patterns and Trends to Empower Users
07:06
Adobe Analytics Review | One users understanding of behavior on their website
05:57
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Pricing

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Adobe Analytics

Adobe Analytics

N/A
Unavailable

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://business.adobe.com/products/ana…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

Google Analytics

Google Analytics

Free
What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Heap

Heap

Free
What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

8.1
Avg 8.0
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Product Details

What is Adobe Analytics?

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps the user to understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.

Features:

  • Collect and ingest behavioral data in real-time from web and mobile channels.
  • Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in customers' digital experiences, and uncover insights from digital journeys.
  • Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience.
  • Integrate and share insights, segments, and outputs from your data across other business applications.

Adobe Analytics Features

Web Analytics Features

  • Supported: Traffic Reporting
  • Supported: Lead Conversion Tracking
  • Supported: Behavior Analysis
  • Supported: Bounce Rate Measurement
  • Supported: Device and Browser Reporting
  • Supported: Pageview Tracking
  • Supported: Event Tracking
  • Supported: Reporting in real-time
  • Supported: Referral Source Tracking
  • Supported: Customizable Dashboards

Additional Features

  • Supported: Ad-hoc Analysis
  • Supported: Data Visualization
  • Supported: Algorithmic Attribution
  • Supported: Rules-Based Attribution
  • Supported: Anomaly Detection
  • Supported: Alerting
  • Supported: Contribution Analysis
  • Supported: Segmentation

Adobe Analytics Screenshots

Screenshot of the Alert Builder in Adobe Analytics.Screenshot of an Analysis Workspace Training Tutorial in Adobe AnalyticsScreenshot of attribution in Adobe AnalyticsScreenshot of the Segment Builder in Adobe AnalyticsScreenshot of anomaly detection in Adobe AnalyticsScreenshot of the Alert Builder in Adobe Analytics

Adobe Analytics Video

Adobe Analytics Overview Video

Adobe Analytics Integrations

Adobe Analytics Competitors

Adobe Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesArabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)
Security
whistic readyRead Adobe's Security Report on Whistic Security Networkâ„¢

Adobe Analytics Downloadables

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Amplitude Analytics, Google Analytics, and Heap are common alternatives for Adobe Analytics.

Reviewers rate Pageview Tracking highest, with a score of 8.8.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

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(1-5 of 185)

Adobe Analytics Review

Rating: 10 out of 10
Incentivized
March 28, 2025
MW
Matt Wright
CEO
Zahlen Solutions (Information Technology & Services, 1-10 employees)
Vetted Review
Verified User
Adobe Analytics
22 years of experience
Alternatives Considered
Historically I've looked at a lot of different products. More recently I'd say Mamo and Google Analytics. Those are probably the two big ones that I've seen around, so yeah.

It's more feature rich. It provides more dimensions, more breakdowns, and it also scales data better.

Adobe Analytics Review

Rating: 8 out of 10
Incentivized
March 26, 2025
MS
Manasi Sakhadeo
Business Analyst
Bayer (Farming, 10,001+ employees)
Vetted Review
Verified User
Adobe Analytics
1 year of experience
Alternatives Considered
I used Google Analytics extensively but Adobe Analytics triumphs. It provides an overall overview which is extremely helpful. Google is a great tool for advertisement and I suggest you not go into that venture to keep your exclusivity. This makes Adobe Analytics amazing and worth the penny. Kudos to the teams.

Adobe Analytics arms your analysts with easy data visualization

Rating: 10 out of 10
March 19, 2025
DH
Damon Hall
Sr. Marketing Manager of Web Analytics and Personalization
SolarWinds (Marketing & Advertising, 1001-5000 employees)
Vetted Review
Verified User
Adobe Analytics
5 years of experience
View profile
Alternatives Considered
Adobe Analytics far surpasses Google Analytics in the following arenas: journey analysis. Adobe Analytics very clearly portrays user journey data unlike any other web analytics tool.
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