Item: Adobe Analytics
Rating: 8
Author: Manasi Sakhadeo

Overall Satisfaction with Adobe Analytics

Use Cases and Deployment Scope

To figure out the marketing reporting discrepancies

Pros and Cons

Pros

Ease of access
More in depth analysis

Cons

Shouldn't be a barrier to buy all packages to make the most of Adobe Analytics

Return on Investment

It's expensive but ROI can be determined the facilities provided

Adobe Analytics is a great product. Suits the needs but while marketing I also feel you should market the one off cases or real case scenarios. Every partner described the best case and there are multiple follow up question. But overall, I really liked the tool and would vouch for others to take it if they have the budget.

Adobe Analytics brings all your digital data to one place, making it easy to customize and interpret different reports. Please describe how and why you configure Adobe Analytics reports for your business.

We use it to make use of real time data analysis and make decisions based off of it. Its user interface is friendly and easy to access. That's a win for Adobe I believe. It makes the numbers and data easy to understand and less complicated. Great tool and use of it for marketing data.

Usability

The tool gives a 360 overview and is easily accessible. It provides overall information to make decisions. Though expensive, it is worth the money. Only thing is, to make it more accessible to everyone, try breaking it down by package so that you can dominate the market with your amazing products.

Alternatives Considered

Google Analytics

I used Google Analytics extensively but Adobe Analytics triumphs. It provides an overall overview which is extremely helpful. Google is a great tool for advertisement and I suggest you not go into that venture to keep your exclusivity. This makes Adobe Analytics amazing and worth the penny. Kudos to the teams.

Key Insights

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Likelihood to Recommend

It's a well suited tool for overall experience. It fits the analysis part and give a 360 view. I would only appreciate if it's not mandatory to get every product. Some are great. Also sharing the processes are helpful but also should consider off case scenarios to give the best use cases.

Adobe Analytics Feature Ratings

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Adobe Analytics Review