Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
SAP Customer Data Solutions
Score 8.4 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.
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Pricing
Klaviyo
SAP Customer Data Solutions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Klaviyo
SAP Customer Data Solutions
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Paid plans start at $20/month and include:
251 - 500 contacts
5,000 monthly email sends
150 SMS/MMS sending credits
Applicable SMS carrier fees
Mobile push notifications (free beta)
Email and chat support
Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business.
View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
Unlike Gigya, Klaviyo is not widely recognized and this makes it hard for us to reach our customers in all corners worldwide. SAP Customer Data Solutions also is well documented making it easy for business users to implement and customize all the features.
E-commerce stores and service-based businesses can really benefit from Klaviyo, as it is quite a versatile tool for emailing customers and keeping them updated about what is happening with the business. It is great for customer retention, creating a community for your product, and boosting engagement with your business.
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
Klaviyo helps me to measure the success of email campaigns.
Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
Can be pricey depending on company and email list.
Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
Email design: So easy to use, and more friendly than some other visual builders that we've used.
Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup. Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.