Overview
What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an enterprise social platform competing with Buddy Media…
Time Saving!
Poorly planned, poorly developed, barely supported
Adobe Social - A product constantly in Beta
Adobe Social - perfect if you plan everything welllllll in advance.
Adobe Social - Impressive yet not
Get Social with Adobe
Adobe Social: The Cadillac of Social Listening Tools
Adobe Social: It Just Makes Sense
My experience using Adobe Social (AS) was in the capacity of utilizing functions of real-time tracking, customer outreach and solutions, …
Great product, few complaints.
Adobe Social: #ItsAwesome
Ask the right questions before you invest
Impressed with Adobe Social - - Client Review
Adobe Social is for big companies with lots of brands.
Adobe Social is not worth the money
Popular Features
- Content optimization (9)7.575%
- Workflow management (9)7.575%
- Broad channel coverage (9)7.070%
- Content planning and scheduling (9)7.070%
Pricing
What is Adobe Social?
Adobe Social, incorporates technology from Context Optional and Efficient Frontier. Adobe acquired Facebook advertising-management platform Efficient Frontier in November. Six months earlier, Efficient Frontier had acquired Facebook page-management platform Context Optional. Adobe Social is an…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
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Product Demos
GDPR Demo for Adobe Social
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7.5Boolean keyword searches(8) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 7.5Filtering out noise/spam(7) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 7.5Sentiment analysis(8) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 7Broad channel coverage(9) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 7Content planning and scheduling(9) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 7.5Audience targeting(8) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 7.5Content optimization(9) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 7.5Workflow management(9) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 7.5Automated routing and prioritization(8) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 8Customer interaction histories(8) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 7.5Bulk actions(8) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 8Lead generation(7) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 8Content marketing(8) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 8Paid media management(7) Ratings
Users can manage and optimize paid social media posts across different channels.
- 8Campaigns and promotions(8) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 8Twitter(8) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 8Facebook(9) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 7.5LinkedIn(7) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 7Google+(9) Ratings
The software allows users to monitor, publish and respond via Google+.
- 8.5Instagram(7) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 8Pinterest(4) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 8YouTube(7) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 8Campaign success analytics(9) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 7.5Real-time tracking(8) Ratings
The tool tracks mentions and comments in real-time.
- 8Competitor analysis(8) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 7.5Role-based user permissions & privileges(8) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7Mobile access(7) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Social?
Adobe Social Video
Adobe Social Integrations
Adobe Social Competitors
Adobe Social Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(57)Attribute Ratings
- 5.4Likelihood to Renew11 ratings
- 7Availability1 rating
- 5Performance1 rating
- 8.5Usability4 ratings
- 8Support Rating3 ratings
- 6Online Training1 rating
- 5Implementation Rating1 rating
- 8Listening & Monitoring1 rating
- 8Publishing & Engagement1 rating
- 5Social Data Collection1 rating
- 5Social Analytics & Insight1 rating
- 8Social Publishing1 rating
- 7Social Engagement1 rating
Reviews
(1-16 of 16)Onboard Adobe Social for Digital Marketing
- Social campaign management
- Business connection grow
- Quick post insights
- Multiple brand measurement
- Good to have WhatsApp connection.
Time Saving!
- Relationship Builder
- Organization
- Mobile friendly
- App functionality
- Format
- Marketing
Poorly planned, poorly developed, barely supported
- Adobe Social lacks strengths, as I believe Adobe themselves have acknowledged, given their decision not to continue support or development. But if I need to list three strengths, the first would be it can publish to some social media platforms with a success rate of over 50%. If that's a strength.
- It has workflow processes, but they are over-complicated and poorly designed.
- It has some basic analytics, but Adobe consultants usually recommend referring to Adobe Analytics instead. Which is great if you actually use Adobe Analytics.
- Publishing social posts is unpredictable - not every scheduled post actually gets published and nor do some of the real-time posts.
- Publishing YouTube videos requires users to first upload the whole video to Adobe Social, which will then upload it to YouTube. So inefficient!
- Listening tools are difficult to work with and filtering results are not easy either.
Adobe Social - A product constantly in Beta
- Integrates with Omniture SiteCatalyst data
- Integrated photo editing tools
- Very poor reporting features
- Product is very rarely updated with new features
- Feels like a Beta product
Adobe Social - perfect if you plan everything welllllll in advance.
- Social Follower Growth Data: the dashboard made it easy to keep track of the upticks in our following across our numerous pages. IT cut down tabulation time from 4 hours to 15 minutes.
- Ability to tag posts: The tagging of posts with multiple things allowed us to attribute the engagements and impressions to definitive campaigns and intitiatives.
- Bespoke reports: Though we needed help setting them up, the bespoke reports created were very helpful in analyzing data referential to keywords.
- Tracking keywords: you have to know the keywords you want to track prior getting data on them. (ie. no retroactive data renders) In the fast paced world of social media where things change on a dime, this is an antiquated approach.
- Very difficult to navigate and get up and running. Although I'd used similar community management and analytics systems before Adobe Social, it took 3 - 4 months to my team up to speed on the core features and functionality. Several other depts that had intended to use it gave up as a result of the difficulty.
- The Mobile experience is horrendous. The service is inaccessible on mobile. So for posting it's atrocious.
Adobe Social - Impressive yet not
- The approval process for posts is very straightforward.
- If permissions are properly set up, it is very easy to write and schedule most types of posts.
- The ability to set up custom moderation feeds is great.
- It would be great if Adobe scheduled video uploads for Twitter.
- A time change in a social post automatically puts the post back to Level 1 of approvals. It can be a big hassle to have to start the process over for such a small change.
- Adobe uses a different algorithm to measure engagement our company does. It would be great to upload your own algorithm into Adobe.
Get Social with Adobe
- In-Depth analytics.
- Excellent social listening tools.
- Efficient way of content distribution.
- Updating the #'s. Sometimes I would have to wait a day or two for this update.
- Faster responses: I would have to wait at least a day or two to hear back from customer service.
- Layout: sometimes the layout of things was hard to find.
Adobe Social: The Cadillac of Social Listening Tools
- Provide extensive Social Media listening so we can evaluate new ways we can enhance our card member experience and constantly evaluate the needs of our card members.
- Provides detailed and in depth analytics so we can make smarter Social Media decisions.
- Allows us to provide content across multiple Social Media platforms.
- Provides sentiment of engagement
- When you download the reports, Adobe Social can only provide reports in a text form. The platform cannot produce reports with images such as graphs or images of the engagement.
Adobe Social: It Just Makes Sense
- Timeline Management: Managing several accounts across multiple social channels is made infinitely easier through AS. After using programs such as Hootsuite and other Chrome based extensions, Adobe Social is equaled by none.
- Real-Time Tracking - Many Google based search tracking programs that I've used in the past can get backed up from processing such massive amounts of data, while no such issue is experienced by Adobe Social. Segmenting metrics based on emotional tone in content is an outstanding feature.
- I think better exporting tools and features should be utilized. Adobe Social can be a great interface, but it can be difficult to effectively generate exports with selective data sets.
Great product, few complaints.
- Posting to three outlets/channels at once
- Tracking various campaigns
- Ability to scale the use from basic/simple to complex
- Easy to edit channels separately before posting/scheduling
- Editing a scheduled post is problematic in terms of content or just date/time
- Reliability: I have experienced various glitches. Yesterday it would not let me attach a link to a post.
- Ability to tag a Facebook page and other missing functionality.
- Instagram.
Adobe Social: #ItsAwesome
- Integrates with web analytics
- Seeding content, approvals, and publishing capabilities
- Monitoring capabilities
- Escalations & routing
Ask the right questions before you invest
- Gives you one place to allow other employees to post content, moderate it and approve or modify.
- Integrates into Adobe Analytics very well provided you're main KPI is lead conversion.
- The functionality is still buggy. Several features are not reliable such as posting videos to YouTube.
- The systems is not good if you're looking to correlate posts to campaigns that are not specifically lead gen activities.
Impressed with Adobe Social - - Client Review
- Scheduling posts
- reviewing the calendar of posts
- rganizing campaign content with tagging
- A lot of bugs lately where I had issues logging in
- Being able to promote campaigns from the platform
- Templates. These allow us to share content with all of our 120 brands in a clean and simple way. From there, each brand can decide if they would like to share that content with their fans.
- Analytics. The visuals used to represent metrics are great. They offer a quick and easy snapshot of what is going on in our social space.
- Publisher. The post predictor and recommended time to post are both very useful.
- The Applications, while easier than our past provider still have some area for improvement.
- Communication. The Help desk tends to go silent when they are working on a problem. They are still working on it, but updates would be nice.
Adobe Social is not worth the money
- Integration with Site Catalyst could be of benefit as long as a subject matter expert in both platforms provides guidance
- Some of the terms reporting can be useful at times to determine overall reach of a campaign across platforms
- Recent update to newest version did bring some noticable improvements.
- The publising tool is quite limited in terms of number of platforms it publishes to, as well as the functionality of being able to tweak posts within a platform
- The customer service provided in support of this product leaves an enormous amount to be desired.
- Adobe Social can be very slow to load and have it bring up the pages you actually want it to bring up
- Much of the functionality of Adobe Social often doesn't work, and what does is not very ituitive to the user
Many Upgrades in 3.0, but losing effectiveness overall
- Content scheduling
- Baseline social analytics
- Moderation of wall posts and comments (Facebook)
- Social listening
- Image moderation
- Twitter and Google+ analytics
- Analytics exports