Overview
What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…
Sprout Social has been invaluable for our healthcare organisation
An easy way to integrate your social media profiles in one-platform.
Sprout Social review
Sprout Social Is the King of Social Media Management Tools
Get organized! - A social tool that will feed the beast of social
Sprout Social is probably what you're looking for in social media management applications.
Sprout: the bang for the buck I've seen.
Sprout Social makes my job so much easier!
Grow your social media presence with Sprout Social
Keeping Social Media Social
Great platform, great people, but may not be the software for everyone
Everyone needs to use Sprout
Sprout Social - Good Value for our Organization
Several Reasons Why We're Sprout Social Fans (and What May Need Improvement)
Solid entry-level product for social media management
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Twitter (57)7.777%
- Content planning and scheduling (57)7.171%
- Real-time tracking (55)6.666%
- Facebook (59)6.363%
Reviewer Pros & Cons
Pricing
Standard
$199 annual / $249 monthly
Professional
$299 annual / $399 monthly
Advanced
$399 annual / $499 monthly
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $249 per month per user
Product Demos
Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool
How To Use Sprout Social - A Walkthrough Demo Of Sprout Social
Sprout Social Demo 2023 | Sprout Social Review
How to Use Sprout Social's Service Cloud Integration
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 6.9Boolean keyword searches(39) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 7.1Filtering out noise/spam(43) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 7.2Sentiment analysis(24) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 8.4Broad channel coverage(34) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 7.1Content planning and scheduling(57) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 3Audience targeting(48) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 3.5Content optimization(49) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 6Workflow management(52) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 2.7Automated routing and prioritization(25) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 7.9Customer interaction histories(51) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 7.5Bulk actions(46) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 2.3Lead generation(31) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 2.9Content marketing(35) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 6.2Paid media management(3) Ratings
Users can manage and optimize paid social media posts across different channels.
- 7.2Campaigns and promotions(4) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 7.7Twitter(57) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 6.3Facebook(59) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 8.3LinkedIn(52) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 7.7Google+(21) Ratings
The software allows users to monitor, publish and respond via Google+.
- 7.3Instagram(49) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 7.2Pinterest(14) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 8YouTube(1) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 4.1Campaign success analytics(54) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 6.6Real-time tracking(55) Ratings
The tool tracks mentions and comments in real-time.
- 7Competitor analysis(47) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 7.7Role-based user permissions & privileges(55) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.6Mobile access(51) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Sprout Social?
Sprout Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Sprout Social Screenshots
Sprout Social Videos
Sprout Social Integrations
Sprout Social Competitors
Sprout Social Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English, French, Italian, Portuguese, Spanish |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(501)Community Insights
- Business Problems Solved
- Recommendations
Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media posts, pull analytics reports, and monitor social media mentions. According to users who have been using the software for more than 2 years, it has helped them publish content on pages and profiles, schedule posts in different time zones, and monitor their social media effectiveness. The software is highly appreciated for its ability to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.
One of the key use cases of Sprout Social is central monitoring of all social media accounts to ensure consistent branding and communications. Users have found it essential for managing multiple accounts from one platform, allowing them to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.
Another valuable use case of Sprout Social is reporting and monthly metric analysis. Users rely on the software to track content performance, community growth, and overall social media effectiveness. It provides them with comprehensive reports that help in evaluating strategies and making data-driven decisions.
Moreover, Sprout Social helps users aggregate social issues, track responses, and ensure a clear voice from brands. It simplifies the process of categorizing interactions, engaging with customers, and responding to comments and direct messages. By streamlining these tasks, it saves users significant time when it comes to social media scheduling and analytics.
Users recommend Sprout Social for small businesses and non-profit organizations due to its ease of setup and robust reporting capabilities. It serves as a valuable tool for managing different strategies and campaigns by offering features like scheduling social media content, monitoring social feeds, and creating reports for all clients.
Sprout Social also caters to digital marketing agencies by providing centralized management of client's social media accounts, gathering analytics, and offering reporting tools. Its detailed analysis across all social channels makes it a preferred choice for agencies looking to track social progress and provide comprehensive reports to clients.
With its versatility, Sprout Social is used by universities as well to manage social media accounts for announcements, news, public relations, and marketing purposes.
Overall, Sprout Social proves to be an essential tool in managing social media by catering to a wide range of use cases. From scheduling content and engaging with customers to monitoring analytics and generating reports, this software simplifies the complex landscape of social media management.
Users commonly make the following recommendations based on their experience with the software:
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Integrate with Asana: Users suggest integrating the software with Asana to streamline workflow and enhance task management capabilities.
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Spend time exploring functions: Reviewers advise investing time in exploring and familiarizing oneself with the various functions of the software to fully understand its capabilities.
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Choose a company that treats customers well and aligns with goals: Users recommend selecting a software company that provides both a powerful tool and prioritizes customer satisfaction. They suggest finding a company that aligns with business goals and offers reliable support and service.
These recommendations emphasize the potential benefits of integration, the importance of understanding the software's functions, and considering customer-centricity when choosing a software provider.
Attribute Ratings
- 9Likelihood to Renew62 ratings
- 7.7Availability8 ratings
- 8Performance7 ratings
- 7.1Usability42 ratings
- 5.2Support Rating37 ratings
- 7.3Online Training3 ratings
- 10Implementation Rating11 ratings
- 9.1Vendor pre-sale1 rating
- 9.1Vendor post-sale1 rating
- 8Listening & Monitoring5 ratings
- 8Publishing & Engagement5 ratings
Reviews
(1-25 of 115)Sprout Social has been invaluable for our healthcare organisation
The platform facilitates seamless content planning and publishing, allowing us to engage with patients and the public with well-timed and relevant posts. For us, one of the standout features is its social engagement capabilities; the smart inbox enables us to provide exceptional customer service across a huge amount of accounts, meaning we can respond promptly to patient inquiries and feedback, whereever it's given.
Sprout Social's analytics and reporting tools make it really easy for us to read our data and make to make informed decisions, helping us optimise our social media strategies and resource allocation.
I think it's a highly powerful tool if you're managing a lot of different accounts or are a large organisation, and is very reasonably priced.
- Content scheduling
- Data analysis and reporting
- Social Listening
- Technical support
- Reports
- Publishing
- Support Social Media Platforms
- Technical Support
- Easy to use
- Custom Reports
- Social Listening
- Competitors Benchmark
Sprout Social review
- Dashboard.
- Support team.
- Ignored after the contract ended, debited account with fees even after cancellation.
Sprout Social Is the King of Social Media Management Tools
- Easy to Navigate User Interface.
- Simple User-Friendly Publishing Calendar.
- Robust (and Downloadable) Analytics and Reports.
- Pricing Is a Bit Expensive.
- Support Can Sometimes Take a While to Respond.
- Lacks Native Support for Every Social Network.
Get organized! - A social tool that will feed the beast of social
- Schedule content
- Post content at a later date
- Provide social analytics
- Create a dashboard for social listening
- Area to respond to DM directly
- Wished they connected with TikTok
- Wished they connected with Youtube
- Offered a shopify plugin for more visibility to ecomm
- Offered a GRIN plugin to link to Influencer tools
Sprout Social is probably what you're looking for in social media management applications.
- We love the Sprout Link feature to connect our Instagram users with URLs we are directing them to.
- We love the flexibility to schedule across platforms in bulk or individually at optimal post times.
- We regularly use the analytics reports to report to our higher-ups what benchmarks we achieved.
- Lately, it seems Sprout Social has difficulty with the new Instagram API.
- We regularly have to reconnect our LinkedIn business page, like every three months.
Sprout: the bang for the buck I've seen.
- Aggregating mentions
- Quickly assessing the competitive landscape by channel
- Excellent and highly responsive customer service department
- Doesn't combine competitor reports cross-platform.
- Limited YouTube data available
- Advanced Analytics option will likely double your investment
- UGC data (in the Smart Inbox) is limited to the first picture in the post.
Sprout Social makes my job so much easier!
- Exceptional reporting capabilities
- Intuitive—I have several students who use it to create posts and the training takes five minutes
- Excellent customer service
- Great social listening tool
- I'd like the ability to post more than 10 photos in a single post
Grow your social media presence with Sprout Social
- Content draft, review, and scheduling process
- Useful app integrations
- Easy-to-use and insightful reports
- Publishing to stories isn't the easiest
- More report customization would be nice
Keeping Social Media Social
- Social Media Scheduling
- Social media analytics
- Social media listening
- Instagram posting (multiple images)
- Instagram and Facebook Stories
- Adding TikTok
- Post scheduling. I loved scheduling posts in Sprout Social and the recommended post times were great.
- Reporting. I loved the customizable reports of Sprout Social and the visual way it shows data.
- Social listening. The ability to aggregate conversations across major platforms was helpful to see what was trending each day.
- The price tiers were pretty high for a smaller company. I would love to see the capability to add more channels for a less steep price.
- Paying per user was also pretty expensive. It would be nice if you could add more users for free, or if the lower tiers included more users to start. Obviously, a small department could share passwords but it would be nice for collaboration if you could have a couple more for less.
Everyone needs to use Sprout
- Suggested posting times
- Tracking capabilities
- Easy to understand graphs and analytics
- Their onboarding process
Sprout Social - Good Value for our Organization
- Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
- Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
- Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
- Sprout Social has room to improve with Instagram posting and media monitoring. It can be difficult to schedule Instagram posts in advance. However, this is something that every social media scheduling tool has issues with because it's a setting on Instagram's end that causes the problems.
- We have noticed that some of our LinkedIn photos post strangely. They end up being a smaller, scaled down version of the image. If we go to LinkedIn and post the same exact photo directly, we do not have this problem.
- Sprout Social could have more robust media monitoring for all of the platforms (with the exception of Twitter). Right now, mentions and keyword searches seem to mainly only bring up Twitter posts. I would like to see Facebook, LinkedIn, and even Instagram more involved with this.
Sprout Social could be better at providing more data for Instagram and make it easier to schedule Instagram posts, even though this is something that stems from the settings on Instagram's side of things.
- Ease of use
- Ability to duplicate, edit and repost content.
- The design tools that easily allow you to crop photos according to the sizes for each social channel in a click of the button.
- New added features in photos to help with SEO - alt text, descriptions, etc.
- Like the new tagging and campaigns
- Listening tools are easy to use.
- More integrations
- ability to monitor more than one competitor
- Better audience demographics
Solid entry-level product for social media management
- The social listening capabilities do a great job of providing me with information I need from our target audiences.
- Customer service is readily available, thorough, and considerate. When I call them with questions, I’ve gotten live people EVERY time, which is rare in the social media realm.
- The option to shorten links and add photos directly in tweet drafts has helped not only workflow, but it also helps maintain a seamless aesthetic on our Twitter profile.
- The ability to export calendars into PDFs and send them to campus partners has made workflow for campaigns so much better. I no longer have giant spreadsheets full of posts to send off to other departments for approval.
- The dashboard is simple and easy to navigate.
- Sprout calculates impressions and engagements differently than Facebook and Twitter do natively, so I’m unable to rely solely on the reports pulled from the platform.
- Sprout’s Instagram integration didn’t suit our needs. Our audiences respond best to posts in real time, so there isn’t opportunity to schedule Instagram posts in advance. With recent privacy changes, I’m not able to like or comment on Instagram posts from Sprout either, so I’ve moved back to using Instagram natively.
- The integration with LinkedIn company pages is weak; links don’t format correctly, so it’s easier to post natively.
- Approvals and task assignments aren’t available with the entry-level subscription, and the cost of upgrading is similar to what I could get for a more robust tool like Falcon.
A Useful Tool!
- Schedule Instagram posts AND stories.
- Monitor engagement.
- Collaborate with your team and clients.
- You cannot post giphs.
- You cannot post multiple photos on Instagram automatically, it must be done manually.
- Sometimes posts will fail to upload and there is no explanation why.
- The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
- It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
- Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
- Currently, I think we are just having a problem with Sprout Social. The problem that we are having is not with respect to its operation, but with the plans that this software offers us. Sprout Social charges us an additional fee when we integrate a new employee to our work team, this causes that when a new employee joins the areas where we use Sprout Social the most, the subscription rate that we must pay is higher. The fees for each user of the equipment is quite high, I have consulted and there are softwares that offer similar functions at a much more accessible price. Currently, we pay these high prices because we are having very good results in our social networks, we have had full control of each of them and we can keep them active at all times, however, I think we could get better prices or a much more accessible plan for us.
In the same panel, you can see the progress that has been made on social networks such as Instagram, Twitter, Facebook or LinkedIn. All the statistics that Sprout Social offers are very detailed, they show the audience obtained and the participation that has been in a certain time, which allows that seeing the progress of each social network, is not a problem for any employee.
Agile, efficient, and reasonably-priced
- Reporting is easy to manage and interpret.
- Content scheduling is intuitive and efficient.
- Customer service is prompt and thorough.
- Small bugs in the post scheduling interface can be frustrating.
- Automatic weekly mini-reports are not very useful.
- Dashboard is a bit clunky and could be further refined.
Sprout Social Soars
- Sprout is one of the easiest social tools to use on the market without sacrificing capabilities and analytics.
- Sprout's reporting capabilities require little to no customization for most reporting needs.
- It's also handy if you need to export social calendars to non-Sprout users in a format that's visually pleasing and easy to understand.
- I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
- I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
- I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
If you need heavy automation/rule building, it may not be the best tool for you since these capabilities are limited. For most businesses' Sprout's capabilities should suit just fine.
If you're not a fan of boolean-based social listening, Sprout builds off of keyword queries, which will save you time and possibly your sanity. The trade-off is that you may have to do a bit more tweaking without that conditional language. Also, their social listening doesn't cap off at a certain amount of mentions per month for its cost.
The Sprout team is one of the easiest groups of individuals I've had the pleasure of working with during my 7+ years in the social biz. They're always eager to help and produce informative publications that serve their community well.
- Scheduling: you can see it all in one place, and schedule on all platforms from one place.
- Analytics: even without the Advanced Analytics add-on, this is one of the best tools I've used. My reports are detailed and specific, covering the essentials. And they are easy to create and customize.
- Smart Inbox: This feature is a lifesaver. You never miss a comment or conversation on any of your social platforms. Ever. The Smart Inbox catches them all and organizes them in one place within seconds. And you can directly respond to comments and messages right there. No need to visit the platform. Do it all from Sprout Social.
- RSS Feed: need to keep track of what your organization or others publishes so that you can find it and schedule posts to your social channels? This feature is perfect for that. I never miss an article our magazines put out or forget to share them online.
- Tagging is your best friend when it comes to Analytics. If you develop a standard tagging protocol for each post that goes out, you can get amazingly granular in your campaign analysis.
- Some of the limits of APIs can make some things clunky. For example, when scheduling a post, Facebook's API doesn't allow any prepopulated text in the scheduler. So If I want to share a link to Facebook, Twitter and LinkedIn, I have to add a couple extra steps in my workflow.
- If you don't have the volume of content or community engagement, this tool is expensive. Sprout Social isn't a "starting" service. It's the service for robust social media management.
- When clicking the "send to compose" from the RSS Feed feature, it automatically copies the link and first sentence or two of the post to the clipboard. However, I NEVER use that as the text I put with a social post. And in most cases, I've read through the article in the feed reader and copied the text I want to use. The auto-copy feature overwrites my text. So I have to open up the article in a separate tab, go back to the Sprout Social tab, open up the compose window, go back to the tab, copy the actual quote or section I want to use to tease the article, go back to the Sprout tab and copy it, then schedule it out. It doesn't seem like much, but when you are scheduling a dozen or more articles at once to your calendar, this process can add a lot of time and extra clicks. Which means more opportunities for user error! Sprout Social didn't use to do this. An update in the last year suddenly added this "feature"...
- The reports Sprout Social offers are great. However, there are very limited customization options. I often end up with PDFs that are longer than necessary because of the way the export feature creates page breaks and leaves space. And there's no way to resize or edit them. Additional customization would be very helpful. And I have a feeling that might be in the Advanced Analytics paid add-on... :-D
- Save time
- Save money
- Make our jobs easier
- Help avoid mistakes
- Help improve visibility and scope of live projects
- Interface could use a light update
- Rarely, multiple users accessing the same account may have issues
- Support is great most of the time with very few longer response times
Amazing platform if you have the budget!
- GREAT stats/metrics reporting.
- Easy social scheduling.
- Convenient social listening tool built in.
- Can handle many pages and mediums with ease and simplicity.
- It would be nice if it were a company subscription rather than priced per user.
Use Sprout Social for Your Team's Efficiency
- Let's you schedule posts across multiple platforms
- Provides a quick snapshot of the social engagement for your clients
- Allows my team to work more efficiently and manage social media for multiple accounts at once
- Sprout hasn't quite figured out how to let you schedule posts to Instagram
A Social Media Manager's Secret to Success
- I love the support I receive from Sprout and the focus on learning to improve.
- I love the ability to work with team members to approve content and also provide feedback before the content is pushed live.
- Scheduling is a breeze, thanks to the ability to duplicate and customize for each platform.
- There are a few API-restrictions, such as Facebook event co-host invitations or Instagram DMs that don't come through to our Sprout inbox. Fortunately, Instagram DMs are on their roadmap and will soon come through.
- The cost for premium analytics is a little steep. The capabilities are amazing, but the cost makes it difficult for social media managers to commit.
- In order to utilize all that Sprout has to offer, you have to dive into their learning portal.
If you don't have a mindset of learning to develop, Sprout may not be for you. It has a lot of offerings, but if you don't utilize their templates to generate reports or upload assets as "saved responses," then you aren't getting the bang for your buck.
- Helps us understand our audience
- All-in-one management platform
- Allows us to welcome clients to improve their social channels
- Posts aren't always approved because of glitches
- Number of users is limited depending on the paid plan
- User interface takes some time to learn/understand