Overview
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Khoros Marketing
Good tool for social media
Up your social media campaigns
Great service for scalability and efficient management
Great experience and customer support, room for more features
Marketing Could Use Some Help
Good for social media moderation
For the Love of Khoros Marketing!
2 year review of Khoros Marketing
Nice tool for monitoring and planification of posts
Comprehensive, scalable tool with excellent broad social media and community management in a simple tool
Would recommend, especially for small and medium organizations.
A great tool for our use case.
Khoros Marketing vs. Later
How Khoros Marketing Differs From Its Competitors
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Brand Management with Khoros
By using the publishing console we are able to reduce the number of people with native access to the social media platform reducing cybersecurity risks. Ultimately the approval workflows are an extra step that help ensuring …
Customer Support
Brand Management with Khoros
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Content planning and scheduling (146)8.484%
- Facebook (143)7.979%
- Twitter (138)7.777%
- Instagram (132)7.474%
Reviewer Pros & Cons
Pricing
What is Khoros Marketing?
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7.2Boolean keyword searches(90) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 5.8Filtering out noise/spam(99) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 6.8Sentiment analysis(89) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 5.5Broad channel coverage(111) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 8.4Content planning and scheduling(146) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 7.2Audience targeting(112) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 5Content optimization(5) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 8.4Workflow management(130) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 7.3Automated routing and prioritization(90) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 7.7Customer interaction histories(103) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 7.5Bulk actions(94) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 6.7Lead generation(47) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 6.5Content marketing(86) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 7.1Paid media management(2) Ratings
Users can manage and optimize paid social media posts across different channels.
- 7.7Campaigns and promotions(90) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 7.7Twitter(138) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 7.9Facebook(143) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 7.4LinkedIn(105) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 9Google+(18) Ratings
The software allows users to monitor, publish and respond via Google+.
- 7.4Instagram(132) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 6.2Pinterest(46) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 7.5YouTube(33) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 8Campaign success analytics(121) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 6.5Real-time tracking(120) Ratings
The tool tracks mentions and comments in real-time.
- 6.7Competitor analysis(77) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 6.3Role-based user permissions & privileges(132) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.7Mobile access(112) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Khoros Marketing?
According to the vendor, Khoros Marketing enables clients to simplify their complex social marketing operation to build and protect their brand. Khoros Marketing offers customers: Social Marketing: Orchestrate, govern, engage, and measure integrated social campaigns in an easy-to-configure and highly adaptable platform. Intelligence: Stay ahead of your market, your competition, and your audiences with powerful, yet accessible insights based on real-time, unlimited search across public social channels. Vault: Protect your brand across your social footprint with access and credential management. Experiences: Inspire audience participation across your digital properties through the power of social UGC. According to the vendor, key benefits include:
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Khoros Marketing Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Paid Publishing
- Supported: CRM
- Supported: NLP themes
- Supported: Paid and Organic social performance metrics
Khoros Marketing Videos
Khoros Marketing Integrations
- Brandwatch
- Domo
- Google Analytics
- Opal
- Origami Logic
- Adobe Experience Manager
- Acquia DAM (Widen)
- Grabyo
- Talkwalker
- ReviewTrackers
- Emarsys
- Slack
- Medallia
- Adobe Marketo Engage
- Bynder
- Brightcove
- Oracle Eloqua Marketing Automation
- Adobe Experience Cloud
- Crimson Hexagon
- Salesforce
- Tableau
- SAP
- Amazon Premier
- Zendesk
- Qualtrics
- ServiceNow
- SAP CX Cloud
- Hubspot
- Microsoft Dynamics
- Eloqua
Khoros Marketing Competitors
Khoros Marketing Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Mobile Web |
Supported Countries | Global |
Supported Languages | Any language the Social Networks themselves support |
Security |
Khoros Marketing Downloadables
- Khoros Marketing Solution Overview: Learn the key features and values that the Khoros Marketing solution can provide for your brand.
- General Motors Case Study: GM onboarded Khoros Marketing for 800 users around the globe in under a month to deliver personalized engagement at scale without sacrificing security. See how in this case study.
- European Wax Center Case Study: Discover how European Wax Center handled a 300% increase in inbound message volume.
- Hagerty Case Study: In partnership with the Khoros Strategic Services team and utilizing Khoros Marketing, automotive insurance brand Hagerty was able to expand its audience to Gen Z and millennials, with 43% follower growth in a year. Learn more in this case study.
Frequently Asked Questions
Khoros Marketing Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 0% |
Mid-Size Companies (51-500 employees) | 3% |
Enterprises (more than 500 employees) | 97% |
Comparisons
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Reviews and Ratings
(291)Attribute Ratings
Reviews
(1-25 of 184)Overall a decent software for social Media tasks
- Schedule Content.
- Social Media Monitoring and Listening.
- Analysis and reporting.
- They can improve the Analytics part.
- Promotions part can also improved.
Khoros Marketing
- The calendar view makes it easy to see all upcoming posts.
- Khoros Marketing makes it easy to draft a new post on mobile.
- Khoros Marketing lets you filter out posts to only see accounts relevant to you and organic posts, not care responses.
- I wish it could be easier to differentiate between platforms when posting, like adding links for FB and not for IG.
- Khoros Marketing limits the amount of content I can directly publish to Instagram.
- I’d like to see the amount of posts that fail to publish be reduced. It’s frustrating to have to check social on the weekends to make sure a post I scheduled actually went live.
Good tool for social media
- Always new features added fast
- Inexperienced users can use it
- Some bugs sometimes when trying to schedule posts
- Could have more social platforms in the inbox part
Up your social media campaigns
- Files and folders management- Its simple to organize our posts in folders so that their relocation becomes easier.
- Scheduling campaigns- The calendar that keep track of upcoming campaigns.
- Security- The tool pays close attention to access management.
- would like to see more social media applications.
- user training support
Great service for scalability and efficient management
- The ease of workflow optimization makes Khoros stand out.
- The scale that we achieve across channels using Khoros has been impressive.
- Khoros' audience insights are very impressive and wide-spanning.
- More explanation for beginner users -- perhaps some demo walkthroughs would be helpful for teams using Khoros for the first time.
Great experience and customer support, room for more features
- Posting/scheduling
- Analytics
- Trainings
- Add more functionalities/platforms
Marketing Could Use Some Help
- calendar
- mobile app
- publishing
Good for social media moderation
- Its labeling system is very robust - you can be quite specific without much hassle
- Splitting posts into opened and unreviewed columns
- Being able to see notes from all Khoros users
- It's sometimes hard to get the native link to a user's post, especially if it's hidden
- The button to hide posts will sometimes come up with an error multiple times (on the same post) before working
For the Love of Khoros Marketing!
While the analytics tool is something we use, as well, I don't use it as often. It's very helpful to have performance results available within Khoros Marketing, but it's a bit difficult to use this tool properly. I've noticed that our Khoros analytics hub has not been pulling in accurate information, and I wish that more measurement opportunities were available in the platform (specific follower count growth, individual post breakdowns, etc.). Setup is confusing and performance hubs are limited. However, the Khoros Support team is very helpful and I know I can speak with someone to help me.
- Easy Scheduling
- Providing helpful resource information on Atlas
- The integration of multiple organizations under one account / easy access
- The analytics tool could be improved to provide more accurate / easily accessible performance updates
- Shoppable product tagging within the scheduling tool
- Account integration. My organization has multiple brands under one account and we consistently have to re-connect each social account in the platform. We do not share these social accounts, so it's stressful to coordinate and communicate when these integrations are needed to each individual person.
The analytics tool is difficult to understand, and there are functionalities that I wish were present. I think the performance measurements provided within the analytics tool could be adjusted to better suite the needs of a social media program (specific follower count information, individual post breakdowns, etc.). I also think the account integration functionality could be improved to support multi-brand organizations like mine.
2 year review of Khoros Marketing
- Schedules content
- Organizes content internally
- Posts content to social media platforms
- When I go to add more content to a post in progress from the Khoros content center, it does not show me the content in order by date. Instead, it's scattered so I have to hunt for it through the folder that it's in.
- Sometimes I get an email telling me that a post failed. I'm not sure why this happens. I then go back in and do the post the exact same and it goes through.
Nice tool for monitoring and planification of posts
- Display of the platform channels (inbox)
- Reactivity of the tool
- Many platforms supported
- Planification of the posts
- In the inbox part when sorting comments we should have an option not to see the comment on the platform anymore (the box of the comment should disappear to go on another folder)
- When clicking on the comment we should directly arrive on the platform
Comprehensive, scalable tool with excellent broad social media and community management in a simple tool
- Social media content and calendar management
- Workflows and approval process management
- Social media community, comment and inbox management
- Social media planners, calendars and feed preview tools
- Hashtag recommender
- Editorial Calendar.
- Marketing dashboard- reporting.
- CX
- Unable to delete posts once published.
- Unable to edit posts once published.
- Carousel-type posts are unable to upload via Khoros.
A great tool for our use case.
- Scheduling social video.
- Analytics.
- URL customization.
- Support for Facebook reels.
- The better visual display in the week view; currently, it truncates if there are too many posts.
- Direct integration with link-in-bio tools for IG and Tiktok.
Khoros Marketing vs. Later
- Scheduling static posts or images ahead of time
- Finding comments users leave on our posts
- Responding back to commenters
- Scheduling/Posting video assets
- Not having to open the app to answer some of the comments
- It is very time consuming to make certain posts
- Add link in bio to the platform
- Let us add Facebook/Instagram at the same time
- Add Threads
Happy with Khoros
- Reporting and Analytics are extremely easy to pull
- Listening and responding with multiple users
- Scheduling and organizing your content with tags
- Competitive listening / intelligence tool is not intuitive
- Have trouble with pulling some paid campaigns into analytics
- Can get different answers from the support team when trying to resolve issues
- Scheduling out content
- Marketing analytics
- Quick access to all of our channels
- Better UI
- More Tik-Tok and Reels intergration
Khoros Marketing & Care Review - Social Media Agency
- Scheduling social media content
- Moderating and responding to comments on social media
- Organizing all social media engagement on behalf of a brand in one place
- Making API limitations vs. Khoros limitations clear
- Being able to comment on some content instead of just liking it
My honest review.
- Ease of use.
- Reporting.
- Connecting us with support teams.
- Social listening.
- Better account managers.
- Post on Instagram
- Monitor Instagram
- Monitor Twitter
- TikTok management
- Update to include threads
- track IG story mentions
Khoros Marketing Review.
- Produces simple proactive content.
- Pulls in basic social media metrics.
- You can't create polls, retweets, quote tweets, threads, or comments.
- You can't get valuable, intelligent insights through Analytics.
- You can't use Care to evaluate volumetric demand as the widgets available are minimal and basic.
- easy of use
- pulling in paid content from native channels
- manual and auto tagging
- Reporting - sometimes we have issue with pulling in paid media posts
- Customer Service - Issues that really impact us that we need quickly fixed can take longer than desired
- They removed the intelligence feature with little notice
- Reporting - The dashboards are great but needs updating so drop and drag and formatting is easier.
Review of Khoros
- Timing of posts
- Easy logon
- Nice visuals
- Really difficult to add a header
- Dont like how I have to link to an image file rather than posting it.
- Hard to alter the next
Khoros, more like For Us
- The approval flow
- Giving recommended times for certain posts/platforms
- Showing what the post will look like on each platform
- I wish I could schedule linkedin articles or instagram stories on Khoros
- I wish Khoros had an easier search function
- I wish Khoros had more accurate results
It's not perfect, but it's great for a large team!
Before I used Khoros, I didn't have experience with automated social media management, and I hated manually calendaring things, individually posting on different platforms, and sending screenshots or post information to my director for approval every time. Khoros automates those processes, and it lets me store content for posts that can't be scheduled (such as stories). Also, I can see and interact with engagements directly through the system, so I don't have to obsessively check our accounts.
I also use Khoros to get specialized data on all of our social media channels. You can customize your data in dashboards to pull only what you want, such as a certain project, best times for posting, etc., and you can turn those into templates for similar searches or to share within a team.
- Simplifying the posting process
- Organizing post types
- Gathering data
- Simplifying collaboration
- Need a calendar where you can list recurring items, special days, and events to help with weekly planning BEFORE you make the posts.
- side dashboard to access items (see clicklist or asana for examples)
- simplify adding new users and accounts