Invaluable tool with endless interesting insights which can truly help to drive change!
May 18, 2024
Invaluable tool with endless interesting insights which can truly help to drive change!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with UserTesting
I am the Lead UX UI Designer on our team, and sit under the CRO team. UserTesting has been invaluable to us, has assisted us through multiple rounds of design iterations on our biggest project to date, Checkout redesign, which has seen a huge uplift and been extremely successful. The tool was used throughout the project to target specific areas of the checkout which would have caused our users issues or confusion and I was able to develop these. I am currently using the tool in the same way to redesign our PDP. It has been used to gain insights into users' experiences of our benchmarked competitors, as well as our current PDP. The tool is used throughout our CRO monthly testing cycle where designs for tests are usertested in short test forms to refine designs. We also use Content Square as a data tool, and are able to gain qualitative insights from UserTesting where we see looping behaviours or rage clicks on the site. We will be progressing to using surveys and interviews as our scope increases, particularly to further understand customer journeys, inspirations, motivations and frustrations.
Pros
- Usable - great dashboards and data metrics
- Different options for testing to suit your needs - surveys, moderated and unmoderated tests, and interviews
- Platform keeps you up to date as a partner to any networking events or webinars hosted to learn from other clients and businesses
Cons
- Missing the ability to create folders or tag tests which have been sent out in multiple or successive rounds
- Word clouds for any verbal responses e.g. describe this page in 3 words
- More logic to how highlight reels are created, or info pop ups on why they have been created/any interesting segments (this may be more of an AI part to the tool)
- Increase in conversion rate of checkout completion following a redesign influenced by UserTesting through design iterations
- Decrease in customer complaints regarding the checkout (-83%) following its redesign
- Faster time to completion for AB Testing programme, and higher ROI as a result as tests had a higher chance of winning
As previously discussed, the feedback from the UserTesting customer basis has been extremely helpful throughout our design and iteration process. It ensured the final designs proposed and developed were backed by rounds of quantitative feedback from 80 users. This was a key business decision and huge investment from the company and User Testing was invaluable to push this business case through.
Do you think UserTesting delivers good value for the price?
Yes
Are you happy with UserTesting's feature set?
Yes
Did UserTesting live up to sales and marketing promises?
Yes
Did implementation of UserTesting go as expected?
Yes
Would you buy UserTesting again?
Yes
Comments
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