UserTesting - 2020's Industry Standard for Research
Overall Satisfaction with UserTesting
Pros
- Results can either be reviewed per user or per question - the per question summary is particularly helpful for getting the gist of a test's results.
- UserTesting's ability to scan users' answers and automatically translate and display their answers in a text summary is very helpful so that you automatically have at least one verbatim per question.
- UserTesting's ability to "clip" just portions of interviews is very helpful for sharing with other members of your company - each clip has its own URL as well which is an added benefit.
Cons
- Their search capability/sorting is lacking. If you have a lot of tests it can very quickly get hard to find old tests.
- While the video transcriptions are great - it's often hit or miss due to UserTesting not analyzing the text correctly.
- While the video highlights is a great feature - you have to jump through various hoops to make a clips, make sure the clip is published, etc. - it could be streamlined more.
- UserTesting has allowed us to verify hypotheses qualitatively before we make UX changes.
- UserTesting has also allowed us to verify UX solutions before they go live which allows us to go faster to market.
- Often following positive UserTesting verbatims has led to increased conversion and free trial rates.
Comments
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