Item: SpyFu
Rating: 7
Author: Verified User

Overall Satisfaction with SpyFu

Use Cases and Deployment Scope

We use SpyFu to monitor the competitveness and cost of keywords for running PPC campaigns, and also to see what terms our clients' competitors are ranking for to see what keyword opportunities present themself in each B2B industry we work in. The historic data SpyFu helps us see past, current and future opportunities.

Pros and Cons

Pros

Historic Data
PPC Analyzer
SEO Opportunities
PPC Costs

Cons

Data for Smaller Companies with less traffic
Data Accuracy
Presentation of data

Return on Investment

Help provide data for 10:1 ROI PPC campaigns
Cost saving of not targeting very competitive keywords
Uncovered client competitors we were not aware of

Usability

SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack.

Alternatives Considered

Ahrefs, Google Trends and Frase

SpyFu is a good tool and it certainly provides a good starting point for any basic PPC or SEO campaign. I dont believe it has the comprehensive features that a tool like Ahrefs has, as it doesnt have the granular data these tools possess. However, it is still well worth using as a startng point.

Key Insights

Do you think SpyFu delivers good value for the price?

Yes

Are you happy with SpyFu's feature set?

Yes

Did SpyFu live up to sales and marketing promises?

Yes

Did implementation of SpyFu go as expected?

Yes

Would you buy SpyFu again?

Yes

Other Software Used

Ahrefs, Frase, ChatGPT, Perplexity, Anthropic Claude

Likelihood to Recommend

SpyFu is well suited when creating initial PPC campaigns for B2B businesses, as it is provides historic and current data to help agencies spot opportunities and saturated search terms. This also works the same for planning SEO campaigns, as the data SpyFu provides gives a useful starting point to work out what terms and keywords to target.

SpyFu Feature Ratings

Comments

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SpyFu is well worth testing!