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SpyFu

SpyFu

Overview

What is SpyFu?

SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search…

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Learn from top reviewers

SpyFu is well worth testing!

Rating: 7 out of 10
January 5, 2025
IncentivizedVetted ReviewVerified User
We use SpyFu to monitor the competitveness and cost of keywords for running PPC campaigns, and also to see what terms our clients' competitors are ranking for to see what keyw...
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Verified user
Director
SpyFu5 years of experience

Intuitive competitive research tool for advertisers

Rating: 7 out of 10
September 1, 2023
IncentivizedVetted ReviewVerified User
I used SpyFu to evaluate how competitors were advertising on Google Adwords. I used the text ad content, dynamic ad insertions, and display ads to create my own similar ads. I...
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Verified user
Manager
SpyFu3 years of experience

Don't let your competitors know about this tool

Rating: 9 out of 10
May 26, 2022
IncentivizedVetted ReviewVerified User
I knew SpyFu was the real deal when our website's ranking rose by over a thousand positions in the same category in just a few weeks. It has become part and parcel of all our ...
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Russell Pabon
Manager - Marketing
Digital Marketing Manager
Jomsy Fashion
SpyFu4 years of experience

Get Sneak-Peek of the Competition in one Click!

Rating: 9 out of 10
May 26, 2022
IncentivizedVetted ReviewVerified User
We use SpyFu mainly to find PPC keywords and keep tapping on our competitors. Though it offers SEO analytics and reports too in our company, we use it to find profitable keywo...
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Rohit Langde
Administrator - Marketing
Marketing Manager
MalwareFox
SpyFu3 years of experience

A Must-Have for Paid Search & Competitive Insights

Rating: 9 out of 10
May 18, 2022
IncentivizedVetted ReviewVerified User
SpyFu has been very helpful for compiling competitor data and identifying opportunities with this research. The usefulness in regards to using it for Paid Search is great! Spe...
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Lisa Arrington
Professional - Marketing
Digital Marketing Manager
TheeAgency
SpyFu3 years of experience
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Pricing

View all pricing

Basic

$39

Cloud
per month

Professional

$79

Cloud
per month

Team

$299

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Using Spyfu to Find Leads for a B2B Google Ads or SEO Agency - SpyFu Review and Demo For B2B Leads

YouTube

Jeff Demo 07 - Using SpyFu for Local SEO YouTube

YouTube

SpyFu Review Video Demo - Excellent or Scam?

YouTube

Domain Ad History Demo, Part 2 | SpyFu Domain Ad History

YouTube

Domain Ad History Demo, Part 1 | SpyFu Domain Ad History

YouTube

Spyfu Review: Pros, Cons, and Alternatives (+ Demo)

YouTube
View more demos
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Features

SEO

Core features related to search engine optimization

6.7
Avg 7.7

SEO Channels

Features related to optimizing your website for specific channels

5.8
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

7.3
Avg 8.5
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Product Details

What is SpyFu?

SpyFu Video

SpyFu Demo

SpyFu Competitors

SpyFu Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche keyword areas vis-a-vis rival actors in the same or contiguous marketing space. Published pricing starts at $79 per month with the Basic plan, for Google, Yahoo & Bing research, 6 years of historical access, unlimited access to SpyFu's tools, but somewhat limited access to leads and domain contacts keyword rank tracking. The $139 Professional plan gives full access to UK data and doubles the rank tracking of keywords from 400 to 800, and provides custom branded (white label) reports and API access. the $999 Agency plan gives team access (10 user logins) and unlimited tracking and reporting capabilities.

Moz Pro and RavenTools are common alternatives for SpyFu.

Reviewers rate Integration with web analytics tools highest, with a score of 8.5.

The most common users of SpyFu are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(131)

Reviews

(1-5 of 62)
Companies can't remove reviews or game the system. Here's why

SpyFu is well worth testing!

Rating: 7 out of 10
Incentivized
January 05, 2025
Verified User
Director in Marketing
Marketing & Advertising Company, 1-10 employees
Vetted Review
Verified User
SpyFu
5 years of experience
Pros
  • Historic Data
  • PPC Analyzer
  • SEO Opportunities
  • PPC Costs
Cons
  • Data for Smaller Companies with less traffic
  • Data Accuracy
  • Presentation of data

Intuitive competitive research tool for advertisers

Rating: 7 out of 10
Incentivized
September 01, 2023
Verified User
Manager in Marketing
Investment Management Company, 11-50 employees
Vetted Review
Verified User
SpyFu
3 years of experience
Pros
  • Keyword research
  • Text ad and display ad research
  • Competitive analysis
  • Keyword rank tracking
Cons
  • Rank tracking does not work very well and doesn't provide as much information as competitors
  • Backlink analysis is not very intutive
  • Data isn't always accurate for some of my competitors

Don't let your competitors know about this tool

Rating: 9 out of 10
Incentivized
May 26, 2022
RP
Russell Pabon
Digital Marketing Manager
Jomsy Fashion (Apparel & Fashion, 1001-5000 employees)
Vetted Review
Verified User
SpyFu
4 years of experience
View profile
Pros
  • Dives deep into deep information pools so you are never short of ideas or strategies
  • Increases website traffic to absurd numbers.
  • Monitors your ppc competitors.
Cons
  • Has been quite misleading in regards to ppc negative match recommendations.

Get Sneak-Peek of the Competition in one Click!

Rating: 9 out of 10
Incentivized
May 26, 2022
RL
Rohit Langde
Marketing Manager
MalwareFox (Computer & Network Security, 11-50 employees)
Vetted Review
Verified User
SpyFu
3 years of experience
View profile
Pros
  • Competitor Analysis
  • PPC Keyword Research
  • SERP Rank Tracking
Cons
  • Keyword Traffic and Volume Estimations are not precise.
  • It would be nice if they made the results region / country specific.
  • Report PDF takeout is not consistent. Misses out data points often.
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