An Okay Marketing Automation System
September 27, 2013
An Okay Marketing Automation System
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction
Pros
- It's an e-mail marketing automation system for sure.
- There are some robust customization options for actual e-mails.
- The user interface is relatively simple.
Cons
- Many of the advanced capabilities were either too complicated or difficult to implement.
- Support and training proved to be inconsistent and we even received conflicting responses to some of our specific questions and issues.
- We have improved our click-through rate and effectiveness in sending e-mail marketing. However, I'm not sure how much of this is specifically because of Silverpop.
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