Lots of promises, not a lot of delivery
September 24, 2013
Lots of promises, not a lot of delivery
Score 2 out of 10
Vetted Review
Verified User
Overall Satisfaction
Pros
- Heavy duty interface allows us to support multiple brands.
- Extensive API allows us to integrate with our data warehouse.
- Has all the standard marketing automation bells and whistles.
- Nice drag and drop program interface.
Cons
- Reliability has been a huge issue. We have had multiple outages where our redirect links in our emails no longer send visitors to our website but instead send them to some sort of backup site designated by Silverpop. Unfortunately, this backup site has a message regarding anti-SPAM. So when Silverpop's service is down it looks to our users like we're spamming them!
- API documentation often differs meaningfully from how the API actually operates. Sometimes you have to actually do what the API documentation says NOT to do to get it to work.
- Their database infrastructure is lacking. Huge problems with the database fragmentation.
- None, really. No better off than on Eloqua.
Product Usage
- Email marketing platform.
Evaluation and Selection
Eloqua v9
PulsePoint
ExactTarget
ExactTarget
Implementation
- Implemented in-house
Training
- Online training
- In-person training
- Self-taught
This is a pretty complicated product. training is pretty much a necessity.
Comments
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