SAP Customer Data Platform increased the conversion rate.
Overall Satisfaction with SAP Customer Data Solutions
After learning about our needs, we made the decision to test SAP CDP. The SAP CDP account management team suggested that we utilize their Web Suite to enhance the UI/UX of our website and their Mobile App Suite to provide customized user experiences. application. In order to customize product suggestions based on distinct user behavior and preferences, the team also recommended that we integrate their AI-powered Smart Recommender tool on our website. Our website needed more and better traffic, and SAP CDP Web Push provided the solution. Also, their on-site themes, such as the banner overlay and spinner, helped us enhance user engagement and retention.
Pros
- We are pleasantly satisfied with the results we obtained after implementing their Smart Recommender technology; Just one week after implementation, we saw a huge improvement in our conversion rates and a reduction in churn.
- To make our website more attractive to our users, SAP CDP provides a variety of responsive and easy-to-use themes.
- We employ their banner overlay designs, web push, spinner, and other features to provide our users with the most engaging website experience possible, for example, we were able to significantly lengthen the duration of sessions using the banner overlay.
Cons
- The SAP CDP dashboard shows real-time results and data for each campaign, but the information is a bit difficult to understand without more context or explanation.
- Since we often rely on consultants to explain the numbers to us, I would appreciate if the dashboard were a little easier to understand on our own.
- We have higher client maintenance and diminished steady loss, CLV expanded over time.
- We were able to improve the computerized relationship with clients and increment the client base, and we too know our clients superior.
Do you think SAP Customer Data Solutions delivers good value for the price?
Yes
Are you happy with SAP Customer Data Solutions's feature set?
Yes
Did SAP Customer Data Solutions live up to sales and marketing promises?
Yes
Did implementation of SAP Customer Data Solutions go as expected?
Yes
Would you buy SAP Customer Data Solutions again?
Yes
Comments
Please log in to join the conversation