Pardot Review
Updated April 08, 2015
Pardot Review
Score 8 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with Pardot Marketing Automation
We use the platform across the whole organization (UK and US offices). The main reason for buying the software was to start executing true marketing campaigns and report againt the results. Once we get the hang of it, we should be able to reduce the time spent on managing email campaigns.
Pros
- Good usability - easy to find stuff and pleasant for the eye
- Quick loading - this means the code is well written and it not as frustrating as other SAAS providers we have used
- Comprehensive functionality - does almost everything a marketer would need for a normal B2B campaign and channel ROI reporting
Cons
- Doesn't work with Salesforce IDs as unique identifiers (uses email instead) - nowadays, in some industries, email is not always unique to one person, as people wear different hats and work for more than one companies at the same time (using the same business email address). How do you address that same person at each of his/her workplace, without sending them duplicate emails.
- Increased employee efficiency.
- Currently, it's a time drain, as we all are learning the system - No ROI on campaigns is being calculated, as this is not the main reason we bought the software.
- Your sales cycles are very long and we can't accurately put cost to our efforts, in order to calculate ROI.
- Marketo,Communigator,HubSpot,Eloqua
Simpler - good interface - better value for money.
Salesforce Marketing Cloud Feature Ratings
Using Pardot Marketing Automation
2 - It is probably myself (mainly) + between 1 or 2 people (collectively) that help other less advanced users in the broader team, which is why I answered 2 people.
The main skill is enthusiasm :) for software platforms, and, of course, to be 'converted' on the subject of marketing automation.
Generally technical savvy people, although, the system is user friendly and less technical people get their way around easily, I hear.
The main skill is enthusiasm :) for software platforms, and, of course, to be 'converted' on the subject of marketing automation.
Generally technical savvy people, although, the system is user friendly and less technical people get their way around easily, I hear.
Comments
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