Transparent and autonomous framework that simplifies testing and optimization
July 05, 2021

Transparent and autonomous framework that simplifies testing and optimization

Duane Thompson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Certona (legacy)

Modules Used

  • Testing and Optimization
  • Customer Segmentation & Targeting
  • Personalization

Overall Satisfaction with Kibo Personalization (Monetate)

We use Monetate to analyze customer behavior so that it is easier to create, test and deploy web content and give customers a powerful online experience. We are able to keep customers interested and give them a home like feeling to improve customer relations which is key to the success of the business.

Pros

  • Customer behavioral data tracking
  • Customer relationship management
  • Helps in providing unique services to each customer

Cons

  • The mobile site is difficult to navigate
  • More training materials should be made available online
  • Larger average order values
  • Higher conversion rates
  • Customer lifetime value gone up
The platform evolves as the industry evolves which means it is able to grow with your brand. Upgrades are automatic which means you won't go through hard work in order to use the latest capabilities.

Do you think Monetate delivers good value for the price?

Yes

Are you happy with Monetate's feature set?

Yes

Did Monetate live up to sales and marketing promises?

Yes

Did implementation of Monetate go as expected?

Yes

Would you buy Monetate again?

Yes

The mobile app plays a key role in how it helps the business flourish since majority of users use mobile devices.
Knowledgeable with technical issues and responsive.
Monetate can speed up things. I speak highly of its versatility and efficiency. It does well in customer preferences tracking and behavior analysis.

Comments

  • Charlie Kennedy | TrustRadius Reviewer
    Charlie Kennedy
    (Vendor Representative) commented 2 years ago
    Hello Duane! We appreciate you taking the time out to write this review and that you and your team have been able to successfully deploy winning experiences that are engaging your customers. Great news! Thank you, especially for your constructive feedback regarding the mobile visual editor and the access to online training materials. Usability is a key roadmap theme for this year, since your review we have also added a host of training videos and a use case library to our knowledge base to make it easier for teams to get up and running faster. Thanks again for your feedback! Kibo

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