Iterable is Fantastic!
October 18, 2018
Iterable is Fantastic!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Iterable
We use Iterable as a tool for user retention. Iterable allows design and marketing to collaborate on retaining users and increasing revenue without having to rely on engineering to edit messages or workflows. It's a fantastic option for this because it's an omni-channel solution that sends emails, SMS, push notifications, and more.
Pros
- I love Iterable's ability to A/B test not only the messaging but the timing and medium of messages as well.
- Iterable's workflow editor is fantastic. It's far more advanced than most competitors.
- Iterable was easy to get started with because of its Segment.com integration.
Cons
- Iterables reports could use a bit more polish, but it's not a huge issue.
- The most painful part of Iterable is the design of templates vs. messages. It can sometimes be a pain to edit a template and have it not reflect down to a message the way you thought it would.
- I'd love to see a wider range of built-in integrations.
- Iterable has helped us increase user retention by over 350%.
- We were able to get Iterable up and running in just two days.
- Iterable has freed up engineers to focus on other tasks since marketing/design can launch new transactional campaigns without help.
We needed a multi-channel user retention tool to send and test messages to users. Iterable is far more robust than other options because it supports event-based, transactional messaging and allows for a high degree of customization of both the messaging and the timing of the messages themselves. It's a fantastic solution!
10,000 to 25,000
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