Overall Satisfaction with Hatchbuck
I use Hatchbuck across my whole organization (we're a small team of 2). We use it for keeping all of our contacts in one place, tagging/segmenting our contacts, and creating and deploying automated email campaigns. It makes it easy to keep track of contacts generated from different channels -- for example, I have zaps in Zapier set up so that all contacts from my website and lead gen tools are all automatically imported and tagged to Hatchbuck. Hatchbuck is also making it easy for me to reach different groups of contacts with unique messaging (for instance, I won't send the same email messages to my cold leads that I send to my warmer ones, and this is all automated).
- Email marketing. Their WYSIWYG email editor has a lot of options for customization, but also offers templates if you're not great with code or you're in a hurry.
- Keeping contacts organized. There are tons of ways to categorize contacts - using tags, labels, and other data.
- Automated contact "points." You can set up automations to add or subtract points from contacts based on their behavior (site visits, social media visits, clicks, etc.) to gauge how warm/cold your leads are.
- Customer service. Their team is really stellar and they really care about their clients!
- Servers. Their servers are a little slow sometimes, making it a bit painful to make changes/saves.
- I may be nitpicking, but I don't like having to click multiple times to confirm something. I'd rather their interface require one click for most actions and have an unobtrusive "undo" dialog box that pops up in case you didn't mean to make a change.
- Helps save time I would've spent on manually contacting leads
- Saves money - is one of the better budget CRM systems out there
- Has positively impacted my sales - my email campaigns (though few) have resulted in sales!
I like Hatchbuck because they're a smaller company so they provide more personalized customer service.