FullStory has helped us to unlock CVR & revenue growth through optimization of our user experience
December 23, 2022

FullStory has helped us to unlock CVR & revenue growth through optimization of our user experience

Tambi Younes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with FullStory

We utilize FullStory for proactive exploration of consumer friction issues across our sites. The tool gives us great insight into consumer pain points, with metrics that give us impact for prioritization. We also utilize FullStory for replication of user errors, which gives us insight into quick fixes for bugs logged against our sites. Heatmapping is another area our UX Research team utilizes to understand how consumers are interacting with our experiences.

Pros

  • Watched elements make it easy to track specific consumer user flows & understand impact
  • The UI is simple & easy to use
  • The ability to quantify impact to CVR is hugely helpful

Cons

  • There is some very specific vocabulary tied to usage of the tool but it is straightforward once you're used to it
  • Improved CVR
  • Improved consumer experiences
  • Increased revenue across key user flows
FullStory set us up with CXperts for implementation & training, which was a great experiences. The team at CXperts worked closely with FullStory to onboard us, train us and set up our instance based on our specific needs.
We utilize CXperts for support, which has great.
Based on the functionality & support we've scoped for FullStory, we have much more in terms of capability and expertise than we've had in the past.

Do you think Fullstory delivers good value for the price?

Yes

Are you happy with Fullstory's feature set?

Yes

Did Fullstory live up to sales and marketing promises?

Yes

Did implementation of Fullstory go as expected?

Yes

Would you buy Fullstory again?

Yes

FullStory is a great tool if you're looking to optimize your digital experiences. We love it because it provides very specific impacts based on specific experiences or elements of an experience. We are able to capture great insights from direct consumer interactions, which has been a big unlock for us.

Fullstory Feature Ratings

Product usage analytics
10
Customer experience dashboard
9
Customer journey mapping
10
AI-powered recommendations
9
Multi-channel customer feedback collection
9
Heatmap tool
9
Click analytics
10
Scroll maps
9
Form fill analysis
9
Conversion tracking
10
Goal tracking
9
Funnel Analysis
9
Session Recording and Replay
10
User Segmentation
10
Responsive Design for Web Access
Not Rated
Mobile Application
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile
Not Rated
Mobile App Analytics
Not Rated

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