The ultimate tool for a busy SEO professional
Use Cases and Deployment Scope
We use Conductor to gain insight into SEO performance across our largest flagship websites. It also provides an efficient way to relay that information to management at a high level without getting too much in the weeds, a requirement when communicating with C-level employees or board members. It has made my life less stressful as the sole person responsible for SEO in a global organization.
Pros
- When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc.
- The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking.
- A content guidance tool that is unmatched by any other product available in the market.
Cons
- Some of the automated tools designed for creating and grouping keywords can leave a lot to be desired. This is a hard thing to do across a lot of industries, but I would hope they can use AI to improve this.
- The customizable dashboards are great but setting them up can be a bit overwhelming due to the sheer number of choices available, and some of the options are hard to be aware of if you haven't been through some of their academy courses.
Return on Investment
- The Live Edit feature in Content King has given me the ability to make changes on the fly without having to wait for developer time to make simple edits.
- I have been able to gain back hours of time that I previously spent on aggregating data across tools when preparing on-the-fly reports for management.
- Every morning my dashboard provides me with a new insight or answers a question I may not have even thought to ask. This has added to my workload, but it's also helped to become better at my job.
Alternatives Considered
BrightEdge
Other Software Used
Semrush, Screaming Frog SEO Spider, Microsoft Visual Studio Code
