Using D&B Hoovers for B2B Sales and Marketing
Updated April 18, 2024
Using D&B Hoovers for B2B Sales and Marketing
Score 7 out of 10
Vetted Review
Verified User
Software Version
D&B Hoovers
Overall Satisfaction with D&B Hoovers
Finding names of prospects to generate leads in sales territories for equipment.
Pros
- Easy to use - create a list with specific criteria
- Easy to search for company and contact names to verify contact info
- Easy to manage the lists and view them quickly on a personal dashboard
Cons
- Navigation - moving back and forth from contacts and list needs improvement
- Intent to buy lists - not as accurate or abundant as hoped for
- Does not show as many email and phone numbers for contacts as the competition
- we have spent a lot of time making 60+ lists and looking up thousands of companies/contacts
- We have made hundreds of phone calls and sent monthly emails, but not much success yet
- We are still waiting to see leads close to justify the ROI to renew or not later in the year
- Verifying hundreds of companies and their locations has been great
The competition may be more accurate with contact info, but D&B Hoovers is good for verifying company info, searching for companies, and building lists based on location, SIC code, and company size.
Do you think D&B Hoovers delivers good value for the price?
Yes
Are you happy with D&B Hoovers's feature set?
Yes
Did D&B Hoovers live up to sales and marketing promises?
No
Did implementation of D&B Hoovers go as expected?
Yes
Would you buy D&B Hoovers again?
Yes
D&B Hoovers Feature Ratings
Evaluating D&B Hoovers and Competitors
Yes - Zoominfo was replaced because D&B Hoovers is a more affordable solution and the company info for verification of address and other data is very useful.
- Other
Price and accuracy of company data.
See more of Bombora at work to try and get the most out of the intent data.
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