LinkedIn Premium Business

Score8.7 out of 10

71 Reviews and Ratings

What is LinkedIn Premium Business?

LinkedIn Premium Career is a subscription tool for businesses own their company profile on LinkedIn. Offered directly from LinkedIn, this tool included insights about company pages like competitor data, industry news, and analytics, a look into who has visited the company's profile, and the same LinkedIn Learning courses available in LinkedIn Premium Career. LinkedIn Business Premium includes AI power that assists in writing and provides advice and takeaways.

Categories & Use Cases

Social Media Monitoring

Arthur Norman

Marketing Manger in Marketing at Southwest Warehosue Solutions (11-50 employees employees)

Use Cases and Deployment Scope

Used it to find more industry connections, share industry news, and to create new prospects and leads. Since people change positions and companies, they usually update their LinkedIn account, so we hope to get more accurate contacts for our campaigns.

Pros

Good at finding people and contacts within certain company profiles
Nice to see the profile with updated job history to validate the contact
Easy to find other contacts within the same organization

Cons

limited search capabilities, credits, and restrictions and connections
difficult to filter some contacts by desired categories depending on payment tier. Can be expensive.
it takes time to build brand credibility and get access to certain types of connections
Not easy to search for contacts and download a list for prospecting. Limited to connections list.

Return on Investment

found good connections and contacts for companies in our industry
not the best system for navigating around, still more for career finding than business prospecting compared to the competition
the ROI is there for a short term, but not a long-term solution for us due to the cost and some limitations compared to the competition offering like a Hoovers, Zoominfo, etc.

Usability

Alternatives Considered

D&B Hoovers, ZoomInfo Marketing and GetProspect

Other Software Used

D&B Hoovers, ZoomInfo Marketing, GetProspect

Roy Haverkotte View profile

Owner in Sales at FINDEQ BV (1-10 employees employees)

Use Cases and Deployment Scope

I use LinkedIn Premium Business in my organization as the main account for marketing on social media. All posts we send out go through my personal account with a copy to my colleagues account and our company page.

Pros

Better search results through more filteroptions
More clickable pages
More inmail and contact possibillities

Cons

More open video presentations from products
Integration of more crm systems like Brevo, Nimble crm and tools like Retool
A better way to show your own posts, articles and content and see reports, vistitors and likes on one page
As for the above, more detailed reports
More guided ways to be a better poster, content creator

Return on Investment

Easier to find new customers
See earlier if customers and contacts change jobs
Find out more about other companies
Find out about possible new contacts

Usability

Alternatives Considered

LinkedIn Sales Navigator, LinkedIn Jobs and LinkedIn Learning (Lynda.com)

Other Software Used

Brevo, Retool, Jira Software

Christopher Fazio View profile

Director of Sales in Professional Services at Avatar Management Services (1-10 employees employees)

Use Cases and Deployment Scope

I use LinkedIn sales navigator on a daily basis to increase my network. It is an extremely useful tool to find quality leads, as you can enter specific search parameters to hone in on decision-makers. I love the fact that you can search using specific keywords, therefore increasing the probability that the connection will be the person you need to speak to.

Pros

quality connections
ease of search
narrows possible connections based on the parameters that you choose

Cons

increase the number of connections allowed per week
allow more in-mails per month
increase number of requests that may be sent

Most Important Features

suggested connections based on past searches
price is reasonable

Return on Investment

increased sales by connecting me to the right people
increase in amount of real connections that are decision makers
suggests connections based on past searches

Alternatives Considered

HubSpot CRM

Other Software Used

Facebook Live, Meta for Business (formerly Facebook for Business), HubSpot CRM

Tami Parker View profile

Sr. Principal, Talent Acquisition Business Partner - Strategic Deterrant Systems in Human Resources at Northrop Grumman (10,001+ employees employees)

Pros

Easy to search with the filters
Professional forum
Good content

Cons

Could use more in mails
Pricing is a little high
Give you the opportunity to follow up with people you sent in mails to if they did not respond the first time

Most Important Features

Access to talent
Ability and ease to connect with people
Messaging capability

Return on Investment

I have made many hires from my LinkedIn connections
I have received a lot of referrals
ROI is great for hiring qualified professionals

Alternatives Considered

XING Events, ZipRecruiter, Monster.com, Indeed.com and CareerBuilder.com

Other Software Used

ZipRecruiter, XING Events, Monster.com

Jeffrey Smith View profile

TAM in Sales at EwingFoley (51-200 employees employees)

Pros

Great search capabilities
Trainings to sharpen skills
Business insight

Cons

Incorporate a local lead service for different industries
Have more clarity on those who viewed your profile

Most Important Features

Connections
Active Content Feed
Links to websites

Return on Investment

New Customers
New Projects
Tremendous Advertising Machine

Other Software Used

Microsoft 365 (formerly Office 365), Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Microsoft Teams