Bloomreach is the backbone of our team
July 05, 2023

Bloomreach is the backbone of our team

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Commerce Experience Cloud

Bloomreach is both our email service provider, hosts a lot of customer data and analytics, and it hosts several of our products (email newsletters). It is integrated with the websites of our products to help provide a more personalised experience for customers. Most of our digital marketing activity is completed using Bloomreach. We also use it to provide part of the content delivery for our advertising proposition.

Pros

  • User-friendliness
  • Large scope of opportunity
  • Granularity of customer data

Cons

  • Greater options for templates in B2B marketing
  • Open scenarios on 'design' rather than on 'evaluate'
  • Easier to edit weblayers
  • Allowed us to launch new products to market
  • CPL for email marketing is our most cost effective channel by far (£50CPL)
Accessing support from Bloomreach is quickly and easily achieved. Our account management is helpful and diligent and provides great training and support. Our team who lead on Bloomreach recommend them highly and we have even had senior representatives from the company speak at in person office events to detail the successes and plans for the relationship's future.
This is not something that my team handle directly, but Bloomreach is by far superior for handling corporate exemption data that we buy and process and then market to.
Salesforce Marketing Cloud (and the whole process of integrating a campaign with Salesforce) is incredibly painful in comparison with Bloomreach.

Do you think Bloomreach - The Agentic Platform for Personalization delivers good value for the price?

Not sure

Are you happy with Bloomreach - The Agentic Platform for Personalization's feature set?

Yes

Did Bloomreach - The Agentic Platform for Personalization live up to sales and marketing promises?

Yes

Did implementation of Bloomreach - The Agentic Platform for Personalization go as expected?

I wasn't involved with the implementation phase

Would you buy Bloomreach - The Agentic Platform for Personalization again?

Yes

As a provider for our email newsletters, it is easy and simple for all relevant departments to collaborate, save, update and edit the product. Customer segmentations and building email scenarios is intuitive. Setting up OSM is simple and easily achieved, but could do with a more sophisticated 'drag and drop' editor. Reporting is sophisticated and granular, but accessible.

Bloomreach - The Agentic Platform for Personalization Feature Ratings

8.8
WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
10
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

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