Adobe (Marketo) does it all. Will you use it all?
June 19, 2024

Adobe (Marketo) does it all. Will you use it all?

Daniel McHugh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketing Cloud

We implemented it to get more sophisticated in the designs of our emails and to add a level of automation that we hadn't had previously. Where I am most familiar with this product was at a non-profit that doesn't have a sales team so we were not be able to use it to it's full capability. In my brief time using it as a SaaS company we were using much more of the features and functionality.

Pros

  • Automate email workflows
  • Easily transfer leads/MQLs over to sales reps
  • Inserting dynamic content into emails, landing pages, etc

Cons

  • Tracking clicks on specific links on landing pages
  • Pricing is typically one of the highest
  • Ease of integration with the "smaller" databases. It's easy to integrate with Salesforce but others may pose some problems.
  • Allowed us to increase the number of emails that went out the door without inundating our members with more email due to the levels of segmentation we could now activate.
  • We can add communication limits to make sure people only get a certain amount of messages from s in a given time period.
  • We decreased the time it took for a lead to make it to the sales team to a matter of seconds.
I would say it is the leader in the industry and was easily the number one choice in two of the three places I have implemented a marketing automation platform. Hubspot is its closest competitor and ended up being the better choice for a membership association but the Adobe product can doo all the things and do them well. Just make sure you get all the discounts available before closing the deal.

Do you think Adobe Marketing Cloud delivers good value for the price?

Yes

Are you happy with Adobe Marketing Cloud's feature set?

Yes

Did Adobe Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketing Cloud go as expected?

No

Would you buy Adobe Marketing Cloud again?

Yes

I think it it better suited for larger organizations who have a deep sales force. The larger your marketing department is the better fit Marketo is. I have used it in a small association setting and it brought out marketing to another level for sure, but we were not built to be able to take advantage of all the software has to offer.

Comments

More Reviews of Adobe Marketing Cloud

  1. Home
  2. Enterprise Marketing Management Software
  3. Adobe Marketing Cloud Reviews
  4. User Review of Adobe Marketing Cloud