Pros and Cons of WooCommerce 2025

Name: What is WooCommerce?
Uploaded: 2015-08-13T17:22:37.000Z
Duration: 2 min 30 s
Description: What is WooCommerce?

Overview

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Learn from top reviewers

Woocommerce is an unreveiled gem

Rating: 9 out of 10

March 28, 2025

IncentivizedVetted ReviewVerified User

ok so we are using to create an website and list down the product in the website for the woo-commerce. Store name is icraftyworld.com...it is an art and craft store located i...

dewansh hate

Executive - Social Media

Digital marketing executive

Icraftyworld

2 years of experience

WooCommerce - What You Need To Know

Rating: 7 out of 10

March 10, 2025

IncentivizedVetted ReviewVerified User

Our company provides website development and hosting solutions for businesses of any size in our region. Since we are primarily build WordPress websites, we use Woo-Commerce w...

Verified user

Manager

7 years of experience

A powerful open source e-commerce platform without limitations

Rating: 8 out of 10

June 22, 2024

IncentivizedVetted ReviewVerified User

We use Woocommerce for running our online store to allow our customers to buy items and pay via credit card. The platform is setup to display 50+ products with varying level o...

Verified user

Manager

7 years of experience

The best e-commerce plugin for running your business on Wordpress

Rating: 9 out of 10

June 11, 2024

IncentivizedVetted ReviewVerified User

I needed a ecommerce plugin that worked with Wordpress and Elementor. I sell digital goods to a global audience and WooCommerce seemed like a good fit for this.

Calvin Hanson

Professional - Marketing

Marketing and Design

Learn English with Camille

5 years of experience

WooCommerce Delivers But With Pitfalls

Rating: 6 out of 10

June 10, 2024

IncentivizedVetted ReviewVerified User

We use WooCommerce for one of our e-commerce checkout platforms on one of our websites. We were looking to integrate an e-commerce solution with Wordpress, and this one seemed...

Jeff Montgomery

C-Level Executive - Manufacturing

CTO

Animal Necessity

15 years of experience

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Pricing

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WooCommerce

N/A

Unavailable

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

24 people also want pricing

Alternatives Pricing

Shopify

$29

per month

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

BigCommerce

$29.95

per month

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.9

Avg 7.8

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

7.5

Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

8.4

Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

5.6

Avg 7.7

eCommerce Business Management

Features related to business management and administration of eCommerce operations

6.9

Avg 8.0

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Product Details

About
Integrations
Tech Details
FAQs

What is WooCommerce?

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.

According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.

WooCommerce Video

What is WooCommerce?

WooCommerce Integrations

WooCommerce Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

Reviewers rate Website integration highest, with a score of 9.2.

The most common users of WooCommerce are from Small Businesses (1-50 employees).

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Comparisons

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Reviews From Top Reviewers

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Woocommerce is an unreveiled gem

Rating: 9 out of 10

Incentivized

March 28, 2025

dh

dewansh hate

Digital marketing executive

Icraftyworld (Arts & Crafts, 11-50 employees)

Vetted Review

Verified User

2 years of experience

Pros

product listing
ecommerce selling
inventory management
blogs writing

Cons

yes the customisarions are very less in woo commerce
like i wanted to setup different shiiping rate for different location i cant do that with woo commerce

WooCommerce - What You Need To Know

Rating: 7 out of 10

Incentivized

March 10, 2025

Verified User

Manager in Professional Services

Publishing Company, 51-200 employees

Vetted Review

Verified User

7 years of experience

Pros

WooCommerce has easy integration with WordPress and a wide variety of plug-ins or add-ons to expand the base functionality
The product management and bulk upload features of WooCommerce make it easy to get customers started quickly with e-commerce on their WordPress sites..
The included order management functionality with WooCommerce is simple for customers to use, even if they are not tech savvy. This allows us to handover the transaction management to customers after quick training sessions to effectively allow them to manage their online stores on their own.
WooCommerce has built-in capabilities for integrating with most of the popular payment gateway options for customers who want to handle the full transaction online.

Cons

While the product management functionality is good, the ability to manage the search functionality on websites that use WooCommerce needs some improvement. Although this is considered basic functionality, you need add-ons to set things like the match type on search queries. Without these add-ons, doing searches on a WooCommerce enabled website can have unexpected results that diminish the user experience.
Although, having plug-ins created by third-party's is a good thing, it also means that there is a higher risk of plug-ins being unsafe or not compatible with other features on the website or even other WooCommerce add-ons. This can and has compromise the integrity of some websites, causing both display and functionality issues.
Unless you just need a very basic website or a very basic e-commerce functionality, your development team is going to have to learn to use new plug-ins every time a customer wants some thing different from a standard e-commerce implementation. This is because features such as, discounts, post shopping surveys, and delivery reminders are not available out of the box with WooCommerce, and you will need to explore and likely purchase plug-ins outside of WooCommerce to achieve the desired functionality. This means that your development of e-commerce websites could slow down unless you restrict your customers to options that are included out of the box with WooCommerce only.