Sprinklr Social

Score8.7 out of 10

175 Reviews and Ratings

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.

Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher
Engaging, platform-specific content can be generated instantly with Sprinklr AI+
Audience engagement across 35+ social and messaging channels using a unified inbox
AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses
Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access
More granular business insights with custom metrics and out-of-the-box dashboards
AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking
To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers
Enterprise-grade granular & customizable compliance and approval workflows for unique business needs

Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.

Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.

Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.

Categories & Use Cases

Twitter
The software allows users to monitor, publish and respond via Twitter.
Category average: 8.8
Bulk actions
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Category average: 8.6
Role-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.5

Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Category average: 7.5
Paid media management
Users can manage and optimize paid social media posts across different channels.
Category average: 7.2
YouTube
The software allows users to monitor, publish and respond via YouTube.
Category average: 8

Leonardo Nery View profile

Project Analyst in Marketing at GMD Digital (11-50 employees employees)

Use Cases and Deployment Scope

We use Sprinklr as a publisher organizer, for our social media projects. With Sprinklr we are able to organize all content for days, weeks and months having zero problems to upload and prevent lack of communication hiatus in our clients accounts. A excellent tool that allows client and agency to have the same updates and understand all strategies we planned for monthly contents.

Pros

Easy to schedule
Lots of metrics and information
Allows all sides to participate and understand

Cons

IA support for improvements
Lack in old metrics
Problems for sync when we have two side adjustments

Return on Investment

Data-driven content optimization
Centralized and scalable management of multiple channels
Advanced performance metrics and reports

Usability

Alternatives Considered

mLabs and Emplifi Social Marketing Cloud

Other Software Used

monday.com, Google Ad Manager, Meta Business Suite

Amit Potdar

Senior Consultant in Marketing at Yash Technologies Pvt Ltd (5001-10,000 employees employees)

Use Cases and Deployment Scope

Sprinklr social is used in our company to connected all the siloed country teams to collaborate and use a single channel to publish content on our various social channels. This helps us keep track of all social accounts we own, reuse the global content by country teams, look at the on demand reporting information about the engagement received on the posts published and optimize if required. It also helps us in community moderation.
We see this tool as a good fix for effectively managing our social media at scale.

Pros

The feature that allows you to schedule and post content to various channels in one go saves a lot of time and labor.
Instead of depending on our external agencies to provide us reporting information on engagement, we now have on demand reports that help us pivot the social media strategies.
The UI of the tool is pretty user friendly and optimized, quick to adopt.

Cons

We feel Sprinklr should work with LinkedIn to enable profile reporting within the Sprinklr tool, this would be game changer for companies using their C level executives profiles to post and report via Sprinklr.
Social listening coverage should be broad and include more granular data about the location of the mention without which the data may not be of any use.
Benchmarking module should cover wide channels than what is covered currently, this would give companies an edge to benchmark all of their social channels.

Return on Investment

The tool helps us save significantly in content production costs by reusing the content by country teams that is used by global teams.
The Social insights module helps us setup crisis monitoring dashboards that help us mitigate any potential crisis that would lead to a big damage to brand reputation.
The ads module helps us get the best ROI, by pushing the best content forward.

Usability

Alternatives Considered

Sprinklr Insights and Sprinklr Marketing

Other Software Used

Talkwalker by Hootsuite, EveryoneSocial

Verified User

Contributor in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

My company uses Sprinklr Social to schedule posts, report results, social listening and benchmarking

Pros

Social Listening
KPI reporting
benchmarking

Cons

Presentations
UI
Learning Courses

Return on Investment

Social KPI
Brand Health
Brand Sentiment

Usability

Alternatives Considered

Quid

Verified User

Contributor in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

Sprinklr Social is an all in one solution for most advertising businesses. Social listening and campaign results reporting are definitely the highlights of the platform. The learning curve is the most challenging aspect of Sprinklr Social, but definitely worth your time. Presentations tool need a do over quickly.

Pros

Social Listening
KPI Reporting
Post schedule

Cons

Presentations
Learning Curve
Design/UI

Return on Investment

Real Time monitoring
Alert
Scheduling posts

Usability

Alternatives Considered

YouScan and Quid

Other Software Used

YouScan, Quid

Verified User

Manager in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

Scheduling, community management, listening (crisis management, trends, competitors) in multiple regions

Pros

Listening seems thorough

Cons

Difficult UX, clunky
Expensive
No more ongoing support
Slow responses from contacts

Return on Investment

Sentiment is inaccurate e.g. something is sick = amazing rather than poor health
Listening is a useful feature and provides insight to leadership teams

Sprinklr Social

What is Sprinklr Social?

Categories & Use Cases

Key Features

Top Performing Features

Twitter

Bulk actions

Role-based user permissions & privileges

Areas for Improvement

Pinterest

Paid media management

YouTube

Reviews

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Other Software Used

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Other Software Used

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Use Cases and Deployment Scope

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Other Software Used

Use Cases and Deployment Scope

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Usability

Alternatives Considered

Other Software Used

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