Adobe Marketo Engage

Score8.1 out of 10

2,825 Reviews and Ratings

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Categories & Use Cases

Media

Screenshot of the Contact Timeline in Adobe Marketo Engage

Screenshot of the Audience Feature in Adobe Marketo Engage

Screenshot of Progressive Profiling in Adobe Marketo Engage

Screenshot of the Insights Dashboard in Adobe Marketo Engage

Screenshot of Sources in Adobe Marketo Engage

Screenshot of Metrics in Adobe Marketo Engage

Screenshot of Marketing Activities in Adobe Marketo Engage

Screenshot of Integrations in Adobe Marketo Engage

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Screenshot of the Contact Timeline in Adobe Marketo Engage

Lead segmentation and distribution
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Category average: 8.6
Lead nurturing automation
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
Category average: 8.5
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8.7

Social sharing and campaigns
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
Category average: 6.9
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 7.5
Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 7.3

Most Frequent Users

Top 3 industries using Adobe Marketo Engage.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

24.9%

95 installations of 382

“And of course, Adobe Marketo Engage is our outbound email engine, which we use extensively across a large database, and we use it to normalize data and keep the data clean so that we're only emailing the right segment of data for the right purpose.”
— Director, Marketing Operations, NDA (501-1000 employees)

#2 most frequent

Information

21.2%

81 installations of 382

“Improve efficiency by automating tasks.”
— Lead, MeticStream (1001-5000 employees)

#3 most frequent

Finance and Insurance

14.7%

56 installations of 382

Pros

Intuitive email marketing tools for targeted communications
Streamlined campaign management processes
Seamless integration with CRM platforms, notably Salesforce

Cons

Dated and unintuitive User Interface (UI/UX)
Limited and unintuitive reporting and data insights
Awkward or restricted AI and automation features

Monique Gallardo

President in Corporate at Dynamic Staffing Resources LLC (201-500 employees employees)

Use Cases and Deployment Scope

Adobe Marketo Engage helps me drive two main aspects (candidate pipeline and client revenue). I direct sales team in my Staffing & Recruiting company to sell contracts and AME allocate them warm accounts.

Pros

Forecasting + Visibility - with AME, I am able to see and prioritize marketo leads.
AME boost our brand and enhance compliance - As a President I am able to approve compliance for each client in Marketo.
I am able to determine if marketing spend is really working by running ROI by program, industry and region.

Cons

Adobe has the best IT tools - But they should improve the UI of the cloud mobile application.

Return on Investment

Adobe Marketo Engage allows us to get more clients by eradicating RFPs through lead scores, client expansion and inbound MQLs all with target accounts.
Positive candidate pipeline impact - AME enhances talent community growth through landing pages and auto-segmentation which keeps our candidates database growing every day.
Adobe Marketo Engage has eradicated need for extra labour for emailing manually.

Alternatives Considered

ActiveCampaign

Tara Tomasko View profile

Marketing Operations Specialist in Marketing at AVEVA (1001-5000 employees employees)

Use Cases and Deployment Scope

I use Adobe Marketo Engage every single day at work, it's essential to my day to day. Working in Marketing Operations we use it to manage content assets, emails, our database, manage tradeshows, webinars, and data normalization. It helps us keep our database clean and up to date making sure we can trust the data we have in our system.

Pros

Data normalization
Program management
Asset housing

Cons

Smart list filters
User Interface to make easier to understand
Moving programs to another program

Return on Investment

Data normalization has increased
Bot protection
Easier asset management

Alternatives Considered

HubSpot CRM

Matthew Weissman

Platform Architect in Marketing at Waters (5001-10,000 employees employees)

Use Cases and Deployment Scope

We use Marketo as the central marketing hub for our organization. Marketo supports lead capture, profiling and scoring. We deploy global email campaigns from Marketo, create landing pages and forms.

Pros

B2B Email Marketing
Lead Capture
Lead Profiling
Chatbot
Webinars and Event managment
Lead Scoring

Cons

UI is currently being refreshed.
Would love to see AI to help with reporting and insights
Can't wait for the new landing page editor.

Return on Investment

Ability to scale marketing efforts easily (time savings)
Automation of lead capture greatly improves lead to sales velocity.

Alternatives Considered

Salesforce Marketing Cloud

Other Software Used

Adobe Analytics, Adobe Experience Manager, Claravine, Atlassian Jira, Salesforce Sales Cloud, Adobe Experience Platform, Adobe Experience Platform Launch, Wufoo, Jotform, Mailbird

Shreyash Sawant

Product Manager in Product Management at Toropal (11-50 employees employees)

Use Cases and Deployment Scope

I started using Adobe Marketo Engage in 2023 from my previous organization. In my current Financial Services industry, I use AME on a daily basis to orchestrate campaigns for new product launches and enhancing audience segmentations by choosing the right prospect for our banking tools.

Pros

Product-feedback loop - I am able to gain deep insights into user sentiment on our existing and new product launches with AME.
Return on Investment reporting.
Marketing performance analytics.

Cons

I do not like how I always monitor email deliverability manually since some ISPs flap AME IP reputation causing me to miss some crucial emails mainly when conducting email marketing.

Return on Investment

Higher conversion rates is one of the positive impacts that I realize with AME where I leverage the targeted content that push the right prospects to make deals.
Manual workflow automation - Adobe Marketo Engage eradicate repetitive marketing tasks such content creation which help devote time we would spent to other productive activities.

Alternatives Considered

HubSpot Marketing Hub

Other Software Used

SAP Service Cloud, Lucid Visual Collaboration Suite, Salesforce Service Cloud

Sandy Jadwani

Staff BSA in Information Technology at Zscaler (5001-10,000 employees employees)

Use Cases and Deployment Scope

We use Adobe Marketo Engage for lead gen. Adobe Marketo Engage does it through form fills. And we also capture a lot of 1st party engagement through Adobe Marketo Engage.

Pros

Capture form fills
known website visitors
email interactions
campaigns

Cons

AI enabled capabilities
User experience

Return on Investment

One impact Adobe Marketo Engage has on our organization's overall business objectives is that Adobe Marketo Engage is Good for our pipeline
Another impact Adobe Marketo Engage has on our organization's overall business objectives is the cost per lead

Adobe Marketo Engage

What is Adobe Marketo Engage?

Categories & Use Cases

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