RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results.
The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage a target audience through account-based display advertising. The solution specializes in delivering targeted advertising that connects directly with Ideal Customer Profile (ICP) accounts and their buying committees based on personas, known contacts, and timely buying signals to ensure relevance and pipeline impact, providing a clear path from ad investment to revenue enhancement.
The RollWorks ABM solution, designed for revenue-focused marketers, bridges the gap between marketing and sales to drive revenue gains through targeted account engagement. Emphasizing shared buyer insights, it facilitates Go-To-Market execution and tight alignment of go-to-market teams, to maximize revenue efficiency. RollWorks simplifies ABM by focusing on deep buyer insights, actionable recommendations, precise targeting, and measurable impact. It uses this approach to streamline the complexity of identifying and engaging high-potential accounts, ensuring marketing efforts target those with the highest revenue potential.
With RollWorks the user can:
- Learn about who their Ideal Customer Profile is
- Build, rank, and prioritize a Target Account List
- Engage target accounts with personalized, highly targeted advertising campaigns and sales automation
- Measure the effectiveness of ABM programs via bi-directional data sync with CRM system
