Permutive

The Permutive Audience platform is a DMPs that enables publishers and advertisers to address their full audience, in-the-moment, whilst protecting user privacy and respecting customer consent.

Its audience infrastructure is underpinned by a patented and privacy-preserving on-device technology, that enables publishers and advertisers to reach all of their audience by using first-party data, without ever exposing consumers’ PII.

With Permutive’s Audience Platform, publishers can create rich, real-time audiences based on their first-party data and monetise them through direct and programmatic sales.

Publishers can:

• Capture behavioural, contextual, technographic, and declared data from the publishers’ audience across multiple channels.

• Analyse audience data and create cohorts to be used for advertising activation in-session

• Model first-party data to all of the audience to increase addressability and targeting options

• Analyse and optimize campaign and cohort performance to enhance advertising revenue.

For advertisers, the Permutive Audience Platformconnects them to hundreds of trusted publishers to discover, plan for and activate audiences in the moment. All based on first-party data.

Advertisers can:

• Connect with, and activate first-party audiences from trusted publishers who use the Permutive Audience Platform; without using 3rd party data or exposing PII.

• Create lookalike audiences by matching their owned first-party data securely, via a built-in cleanroom, with connected publisher first-party data.

• Get insights into the behaviour and interests of their desired audience across the trusted publishers.