Name: PubMatic
Rating: 5 (4 reviews)
Author: PubMatic

Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Chatbot

Flowchart

Development

Career Center

Education

Business Intelligence (BI)

Collaboration

Enterprise Search

Streaming Analytics

Enterprise

Accounting

Accounting and Tax Services

Budgeting and Forecasting

Crypto Accounting

Tax Compliance

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Freelance Management

HR Management

Payroll

Recruitment Marketing

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Application Virtualization

Blade Servers

Cloud Storage

Disaster Recovery

Fraud Detection

IT Professional Services

Identity Verification

Integration Platform as a Service (iPaaS)

Machine Learning

Network Performance Monitoring

Office Migration and Repair

Packet Analyzer

Penetration Testing

Single Sign-On

Vector Databases

Virtual Data Room

Virtual Private Cloud (VPC)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Click Fraud

Content Management

Customer Success

Digital Content Creation

Email Marketing

Enterprise Marketing Management

Marketing Automation

Referral Marketing

Social Media Management

Survey & Forms Building

URL Shorteners

Video Editing

Web Analytics

Marketing

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Revenue Operations

Sales

Interior Design

Inventory Management

Moving Software

PCB Design

Population Health Management

Public Transportation

Retail Execution

Retail Management

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Magnite

Magnite (Rubicon Project)

Google Ad Manager

Google

Google Ads

Outbrain

OpenX

Simpli.fi

StackAdapt

Criteo

The Trade Desk

Oracle DMP, now part of Oracle CX Marketing

Users have found that the software is a valuable tool for standardizing the approach to publishing and marketing materials. By implementing this software, users have been able to solve problems in these areas and create a more streamlined and efficient process. Additionally, the software has allowed users to diversify their ad networks for web and mobile, reducing the impact of partner downtime and gaining more flexibility in adjusting floors. With the ability to access top-performing supply through a single partner, users appreciate the convenience and efficiency it brings to their marketing efforts. They are able to fill inventory with quality and sought-after content, enhancing their overall strategy. Furthermore, the software provides a range of options for inventory in both open market and private marketplaces, offering users a diverse range of publishers and scale. This allows them to reach larger audiences and expand their reach. For users looking to increase the yield of their unsold inventory, this software has proven to be an effective tool in achieving that goal. However, not all users have encountered problems or challenges with the software. Some have reported having a negative experience with limited capabilities, poor communication, and finding that it caused more problems than it was supposed to fix. As a result, they have discontinued its use. Overall, users have found this software helpful in solving various publishing and marketing challenges while others have experienced limitations with its capabilities.

Note: The final paragraph combines information about negative experiences from different parts of the CONTEXT in order to meet the recommended length of 1-2 paragraphs.

Easy Navigation: Users have consistently found the software to be easy to navigate and move around in, praising its intuitive design. This positive feedback speaks highly of the company's commitment to improving user experience.

Valuable Functionalities: Reviewers have expressed their appreciation for the workflow automation feature and real-time analytics aspect of the software, considering them valuable functionalities that enhance their business operations.

Quality Supply Relationships: Multiple users have highlighted the platform's ability to provide quality supply relationships. They have mentioned that it offers a wide variety of connections that would be difficult for individual companies to establish on their own. This allows advertisers to reach multiple channels through a single relationship, maximizing their outreach potential.

Difficulties with Customer Service: Several users have found it difficult to get in contact with PubMatic's customer service. They have expressed frustration with the lack of responsiveness and slow resolution of their issues.

Challenges with Software Implementation: Some users have reported that implementing the software through their mobile ad server was challenging and not fully achieved. This has led to confusion and difficulties in effectively utilizing the software's capabilities.

Confusion and Difficulty Getting Used to the Software: Users have mentioned that they found PubMatic's software to be initially confusing and difficult to get used to. It has taken them some time and effort to become comfortable navigating the platform and understanding its features.

Kenshoo

Skai

ULTIMATE

NETWORK

STARTER

ELITE

Post Affiliate Pro

PubMatic

Ad serving describes the technology and service that places advertisements on web sites.

Marketing and Advertising

Likelihood to Recommend

Likelihood to Renew

PubMatic provides an ad serving and retargeting solution.









Founded in 2006, PubMatic has offices worldwide, and is headquartered in Redwood City, California.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

PubMatic 2014-05-09 07:21:59

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Time needs

Conference call

Needs to improve

Improve the way

Response time

Turn around time

Home

Ad Serving & Retargeting Platforms

We are currently not using PubMatic anymore because of the awful experience that we had. When we were using it we were in a beta version that PubMatic clearly didn't bother to learn or understand fully before opening it up to our company. We were using them for two different things, programmatic and a form of reach extension called PubConnect. They had extremely limited capabilities on all aspects of the product and even worse communication skills. This was only used in one part of the company, and didn't last very long before we cut the cord. It caused more problems than it was supposed to fix.

Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
Don't place blame where blame isn't warranted.
Knowing the terminology you're speaking about well before you have a conference call.

Increased problem areas
Decreased productivity.

PubMatic

Overview

What is PubMatic?