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Nielsen Marketing Cloud

Nielsen Marketing Cloud

Overview

What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…

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Pricing

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What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Nielsen Marketing Cloud demo

YouTube
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Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

8.3
Avg 8.1

Data Classification

Classification of data is organizing it into taxonomies

8.6
Avg 8.3

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

7.9
Avg 8.0

DMP Analytics

Tracking and measurement of key metrics

8.6
Avg 7.9
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Product Details

What is Nielsen Marketing Cloud?

Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.

Nielsen Marketing Cloud Video

LAS VEGAS – The Nielsen Marketing Cloud wants to be known as more than just a data management platform. The distinction centers on two words: owned and integrated.\n\nBecause Nielsen and its recent acquisition eXelate are “traditional data companies,” data access is one of the...
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Nielsen Marketing Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews From Top Reviewers

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(1-5 of 7)

A great tool for customer analysis and improving your marketing techniques

Rating: 10 out of 10
April 19, 2022
Vetted Review
Verified User
Nielsen Marketing Cloud
1 year of experience
This product is used at my organization in order to investigate our customers and develop much better forms of marketing based on the data we receive from this product. It helps us get very detailed information on our audience and improve our tactics based on this new and improved information.
  • Audience data
  • Customer analytics
  • Detailed overviews of customers
Cons
  • User interface
  • Tutorial
  • Collaboration
Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.

Nielsen Marketing Cloud_Review

Rating: 8 out of 10
July 26, 2022
Vetted Review
Verified User
Nielsen Marketing Cloud
3 years of experience
Nielsen marketing tool in the cloud aids in the execution of audience-focused campaigns and podcasts by our podcast promoters and advertisers. Different combinations of media come together to achieve certain goals that are essential to our clients' businesses. It helps me and my team to understand the needs of the customers and offers advice on how to meet those needs. This marketing cloud provides a lot of characteristics. And it gives me the chance to organise the marketing process and comprehend customer needs. We can improve our marketing by making our advertising more effective thanks to their reports, which allow us to see current trends and user habits. It provides forecasting and trending information.
  • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
  • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
  • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
  • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
Cons
  • This software program is the maximum often down of any that I even have to get right of entry to. For being an enterprise standard, I assume the reliability can be significantly improved.
  • It has a restricted guide on mobile. I dislike the pricing version and the contracts which can be required for users. I might choose a monthly agreement alternative that could now no longer lock us in.
  • Data discrepancies are common, there is most effective month-to-month reporting available, and no keyword seek gear to use.
3 years since I began the usage of Nielsen Marketing Cloud it has made my process lots easier. I endorse every person who now no longer uses this platform to apply it with the aid of using all means. It does first-rate process offering facts and making it clean to recognize purchaser desires. The aid crew is amazing, they have got the maximum correct information inside the international and they're capable of providing estimates immediately. In terms of less appropriate, I can say it has limited support on mobile. And It needs to have better customization options.

Good for the beginning

Rating: 8 out of 10
July 26, 2022
Vetted Review
Verified User
Nielsen Marketing Cloud
2 years of experience
It was used strictly by me and strictly for feedback from our clientele. We utilized surveys post-transaction closing to get feedback from our customers. It was a good way to gauge what were are doing right with our clients versus where or what we can improve upon. This allows us to adjust moving forward.
  • Surveys.
  • Marketing email.
Cons
  • Adding features.
  • Expanding options.
  • Allowing further customization.
I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.

Nielsen Marketing Cloud Overview

Rating: 5 out of 10
November 16, 2018
NP
Vetted Review
Verified User
Nielsen Marketing Cloud
1 year of experience
My entire department and client team use Nielsen Marketing Cloud's service and Data Management Platform. It helps us house NCS data segments, allowed us to build and de-duplicate audiences, as well as house our 1st party data to create LAL models.
  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
Cons
  • Their DMP is incredibly slow - it often times out and freezes or kicks you out of the UI.
  • Downloading reports becomes difficult, especially for household level overlap reports.
  • Develops for integration are incredibly time-consuming!
If you have a robust audience strategy and a ton of CRM data from a client, I'd recommend using NMC. Their integration and easy access to NCS segments makes my job 10X easier.

STY's Review on Exelate

Rating: 9 out of 10
July 18, 2014
ST
Vetted Review
Verified User
Nielsen Marketing Cloud
3 years of experience
Exelate is currently being used by my media planning team and the adops team. We basically use it for more niche targeting - for example: demographics and behavioral patterns. It helps give us the option for mainly direct response advertisers who are looking to reach a specific target.
  • As stated before able to target a specific demo or behavior pattern
  • Has higher click through rate than regular rotational placements - which in returns leads me to believe exelate has more user interaction
  • Data used from exleate reports can help our ad solutions team with marketing decisions as well as my team with which segments perform the best for certain demographics and behavior patterns.
Cons
  • More segments need to be created as often as possible
  • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
I would highly recommend exelate for small geo-targeted campaigns and direct response campaigns looking to reach a very narrow audience.
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