Lotame vs. Nielsen Marketing Cloud
Lotame vs. Nielsen Marketing Cloud
Product | Rating | Most Used By | Product Summary | Starting Price |
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Lotame | N/A | Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners). | N/A | |
Nielsen Marketing Cloud | N/A | Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place. | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Lotame | Nielsen Marketing Cloud | |
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Top Cons |
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Data Collection |
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Data Classification |
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Ad Network Integration |
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DMP Analytics |
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Lotame | Nielsen Marketing Cloud | |
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Small Businesses | MediaMath Score 7.4 out of 10 | MediaMath Score 7.4 out of 10 |
Medium-sized Companies | Adobe Audience Manager Score 7.4 out of 10 | Adobe Audience Manager Score 7.4 out of 10 |
Enterprises | Oracle Marketing Score 7.9 out of 10 | Oracle Marketing Score 7.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Lotame | Nielsen Marketing Cloud | |
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Likelihood to Recommend | 8.0 (8 ratings) | 7.9 (7 ratings) |
Likelihood to Renew | - (0 ratings) | 9.0 (1 ratings) |
Usability | - (0 ratings) | 8.0 (1 ratings) |
Support Rating | 8.0 (1 ratings) | 5.0 (1 ratings) |
Lotame | Nielsen Marketing Cloud | |
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Likelihood to Recommend | Lotame Solutions | Nielsen |
Pros | Lotame Solutions | Nielsen |
Cons | Lotame Solutions | Nielsen |
Likelihood to Renew | Lotame Solutions No answers on this topic | Nielsen |
Usability | Lotame Solutions No answers on this topic | Nielsen |
Support Rating | Lotame Solutions | Nielsen |
Alternatives Considered | Lotame Solutions | Nielsen |
Return on Investment | Lotame Solutions | Nielsen |
ScreenShots |