Amobee Marketing Platform vs. Nielsen Marketing Cloud
Amobee Marketing Platform vs. Nielsen Marketing Cloud
Product | Rating | Most Used By | Product Summary | Starting Price |
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Amobee Marketing Platform | N/A | The Amobee Marketing Platform (formerly Turn) combines Amobee Analytics with its components (the Amobee DMP [formerly Turn DMP] for managing and segmenting customer data, Amobee Brand Intelligence for understanding customer sentiment, its analytics tool Amobee DataMine Analytics [formerly Turn DataMine] and the Amobee Demand Side Platform (DSP), combining to present a highly comprehensive marketing solution. | N/A | |
Nielsen Marketing Cloud | N/A | Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place. | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
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Amobee Marketing Platform | Nielsen Marketing Cloud | |
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Data Collection |
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Ad Network Integration |
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DMP Analytics |
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Amobee Marketing Platform | Nielsen Marketing Cloud | |
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Small Businesses | MediaMath Score 7.4 out of 10 | MediaMath Score 7.4 out of 10 |
Medium-sized Companies | Oracle Marketing Score 7.9 out of 10 | Oracle Marketing Score 7.9 out of 10 |
Enterprises | Oracle Marketing Score 7.9 out of 10 | Adobe Audience Manager Score 7.4 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Amobee Marketing Platform | Nielsen Marketing Cloud | |
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Likelihood to Recommend | - (0 ratings) | 7.9 (7 ratings) |
Likelihood to Renew | - (0 ratings) | 9.0 (1 ratings) |
Usability | - (0 ratings) | 8.0 (1 ratings) |
Support Rating | - (0 ratings) | 5.0 (1 ratings) |
Amobee Marketing Platform | Nielsen Marketing Cloud | |
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Likelihood to Recommend | Amobee No answers on this topic | Nielsen |
Pros | Amobee No answers on this topic | Nielsen |
Cons | Amobee No answers on this topic | Nielsen |
Likelihood to Renew | Amobee No answers on this topic | Nielsen |
Usability | Amobee No answers on this topic | Nielsen |
Support Rating | Amobee No answers on this topic | Nielsen |
Alternatives Considered | Amobee No answers on this topic | Nielsen |
Return on Investment | Amobee No answers on this topic | Nielsen |
ScreenShots |