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Klue

Score6.6 out of 10

16 Reviews and Ratings

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What is Klue?

Klue is a competitive intelligence software designed to help marketing and enablement teams collect, curate, and deliver intel to enterprise sales teams to close more deals.

Track Competitors
Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence can provide an edge against top rivals and growing threats.

Centralize Competitive Content
Update sales battlecards collaborate and deliver consumable competitive strategies in the tools Sales reps use every day.

Improve Sales Performance
Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, and leverage strengths.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Klue has to offer, as determined by TrustRadius' reviewers.
Based on 16 ratings of Klue's features
View all features

Top Performing Features

  • Competitor Research

    Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

    Category average: 8.7

  • Competitor alerts

    Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

    Category average: 8.9

  • Market Insights and Reports

    Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

    Category average: 8.3

Areas for Improvement

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8.9

Reviews

What users are saying about Klue.
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Good for info but a tad hard to navigate

Incentivized
Verified User
Representative in Sales (1001-5000 employees employees)

Use Cases and Deployment Scope

To have in hand competitive information about similar products and being have to have battle cards to know exactly how docebo compares and win to other. Give you case studies and situations where you could win or loose. Nice to have a slack extension too, to have information in hand.

Pros

  • Battle card
  • Design

Cons

  • Not the easier to use
  • A bit hard to navigate
  • under-utilized sometimes

Return on Investment

  • Save time for building cases
  • Centralized hub to everyone has access to the exact same information
  • Centralized hub to everyone has access to the exact same information

Usability

Other Software Used

Slack, Gong, Sendoso

Indispensable competitive intelligence platform

Jeff EpsteinView profile
VP Product Marketing and Communications in Marketing at Comm100 (51-200 employees employees)

Pros

  • Gathering publicly available intelligence - news, blogs, reports, etc.
  • Organizing intel into customized, meaningful buckets by the competitor.
  • Creating useful battle cards for sales.
  • Capturing news and info as you come across it online.

Cons

  • Doesn't currently capture reviews (like this one).
  • Battle card templates are limited.
  • Push alerts when changes occur on tracked pages.

Return on Investment

  • Helped navigate competitive sales opportunities and deflect objections while laying landmines of our own.
  • Given our deal size, the payback/ROI is virtually instant.
  • The entire company is more in tune with the competitive landscape.

Alternatives Considered

Kompyte

Other Software Used

Zoom, Marketo, Microsoft Office 365

Klue Review

Incentivized
Verified User
Director in Sales (501-1000 employees employees)

Use Cases and Deployment Scope

We used Klue to aggregate competitive intel on our competitors. It's used by the entire sales team and we frequently get email updates and alerts from it. As far as I've seen the team doesn't use it too frequently, although product marketing may still use it.

Pros

  • Battlecards
  • competitive intelligence
  • email updates

Cons

  • Interactivity and continued relevance after creation of battlecards

Return on Investment

  • Positive in terms of alignment around product messaging

Alternatives Considered

Owler

Other Software Used

Spiff, Clari

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